Thanks for the complete answer. In addition to being anecdotal and limited, your circle of friends being most likely Pac12 fans, too, further biases any conclusion.
At the same time, the number leaving DIRECTV over that issue is probably not insignificant. In addition to fleckr's point, agreeing to a high charge to carry will affect all future negotiations, and not just for sports.
Well, being on the west coast where there is a good solid fan base of Pac 12 alumni, of course you will see higher penetration and interest here. Frankly, this issue is one of the top topics of discussion among college sports fans through the conference.
As I have stated the big thing to watch this year is the cancellations on the west coast. It's well known this year that Directv will NOT have the network, so people do not have the excuse of saying "we'll wait and see what happens." Directv is not coming on board. Last year they told us all throughout the summer and into September they were interested in the channel. We know that conflicted with what the Pac 12 was saying, but people gave it time to see because negotiations always go that way. Locally, I know that many football games are already announced for the Pac 12 network come fall and people are already exploring their options. If they were under a Directv contract a year ago they may not be today, freeing them to switch if they want to.
Time will tell. But it's going to take a LOT of people to leave before Directv would even consider reversing course. I don't see it happening. I don't see everyone switching, but I do know various folks that are looking at their options now. Games start in late August and it's already July. There is a push on now to get it installed and work out the kinks.
The other thing that affects all of this though is reportedly Dish's ESPN contracts are up in August, so we'll have to see how this all fits into the college football season as well. Hopefully that will get worked out - and Dish customers can end up with all of the WatchESPN/ESPN3 options as well in the process, which would add another dimension to all of this.
We'll just have to see. But regardless of whether everyone has access or not the fact remains that the channels have done what they are supposed to do - bring in revenue and show more sports that would never get air time somewhere else.