Again, this is strictly about money and Directv getting sick and tired of paying more and more, their profit margins have shrunk and they want to stop the bleeding. I still don't think the sec is as cut and dry as everyone thinks it is for their channel. It will not be the exact same deal PAC12 or it wont get picked up either.
We still don't even know for sure what deal the PAC12 offered Directv. Its all guessing since the two sieds have said thigs that make it seem like they are both telling you the truth but from very different perspectives on how the deal would compare to the big 10 network and Dishes agreement. Its definitely true that since they don't have all the biggest games for the conference it is far less important in Directvs eyes, I think, and there fore the number cruncher say the price isn't worth it at this time.
D* just raised rates again without adding the channel, so if they're "bleeding", how about cutting back on other channels that no one watches.
It's been pretty much confirmed by published reports that the NET wants $.80 per sub in its footprint and $.10 outside it.
I've always thought that D* got its dander up when the PAC 12 signed the deal with Dish. Now they act as if they are paying the conference back by being so obstinate about what type of agreement it wants to agree to carry the channel.