You should have quoted this from the article you linked, it makes it painfully obvious why Directv isn't in any hurry to pick up the Pac 12 network, certainly not on terms similar to that of BTN:
Compare with the week before when ASU played Wisconsin instead of Stanford which got a 1.6 rating in the late night time slot! This game finished at around 1 AM in the midwest and 2 AM on the east coast, and still more people watched it than the Stanford game played in prime time. And that despite the fact Stanford was ranked higher for that game than Wisconsin was before the refs screwed them out of a chance for a winning FG...
The spin you use can also be spun the other way in the case you cited.
Let's check some facts here...this past Saturday ASU-Stanford was up against Auburn-LSU on ESPN, The team from up North vs. UConn and Kansas- State-Texas on ABC, Johnny Football on ESPNU, Alabama on ESPN2, not to mention MLB pennant race games.
The Wisconsin - ASU game was on against...virtually no games whatsoever. Basically had the time slot to itself.
AND on the West Coast, guess what? THE ASU-WISCONSIN GAME WAS THE ONE THAT WAS ON IN PRIMETIME, in Pac-12 territory, not late night as you stated. Funny how time zones work.
Edited by Sandra, 24 September 2013 - 11:39 AM.