If 50 providers accept the deal is it really that bad?
In today's day & age? Absolutely
Would that opinion change if DirecTV was one of the 50? "Or is it bad only because DirecTV has not accepted it?"
Somehow if DirecTV was carrying PAC-12 people would be saying the deal was fine ... without knowing the details. Yet without DirecTV carrying PAC-12 the deal is said to be bad ... without knowing the details. Perhaps that is just a bias toward DirecTV and the assumption that what makes a deal good (regardless of details) is DirecTV's acceptance.
You are assuming that the Pac 12 is offering Directv the same price and coverage requirements as everyone else and that Directv is refusing that deal. The Pac 12 seems to be implying that, but even if they stated it outright that doesn't mean it is the truth.
When two companies are negotiating in public like Pac 12 and Directv are, they are both trying to make the other guy look like the villain, so I wouldn't believe anything either of them says because neither is under any obligation to tell the truth. It isn't as though they're under oath or these statements are in SEC filings.
I prefer to believe that there is some truth in every statement. Seeing the truth shared when the truth also must be withheld (confidentiality of negotiations) gets complicated. I do not expect outright lies from either party ... that sort of thing would be called out. I look for the things that one party has said and the other party has not refuted.
Neither party is telling the complete truth ... but that does not mean that they are lying. They are just maintaining confidentiality.
Clearly if Pac 12 wants Directv to put their network on one of the basic packages, rates will go up eventually because of that.
And DirecTV's value as a service provider will go up as well. DirecTV averaged $16 profit per month per subscriber in the third quarter ($17 per subscriber for the whole year 2012). They can't afford 10c for PAC-12? Eventually rates will go up regardless of if the channel is added or not. And perhaps DirecTV will make a profit of $18 per subscriber per month.
Obviously you want the Pac 12 network and are unhappy they don't have it, and I get that.
Nope. I don't watch PAC-12 or most sports. My comments are not about me - they are about PAC-12 and DirecTV.