Jump to content

Welcome to DBSTalk

Sign In 

Create Account
Welcome to DBSTalk. Our community covers all aspects of video delivery solutions including: Direct Broadcast Satellite (DBS), Cable Television, and Internet Protocol Television (IPTV). We also have forums to discuss popular television programs, home theater equipment, and internet streaming service providers. Members of our community include experts who can help you solve technical problems, industry professionals, company representatives, and novices who are here to learn.

Like most online communities you must register to view or post in our community. Sign-up is a free and simple process that requires minimal information. Be a part of our community by signing in or creating an account. The Digital Bit Stream starts here!
  • Reply to existing topics or start a discussion of your own
  • Subscribe to topics and forums and get email updates
  • Send private personal messages (PM) to other forum members
  • Customize your profile page and make new friends
Guest Message by DevFuse


Apple reportedly pitching ad skipping technology to cable companies

  • Please log in to reply
1 reply to this topic

#1 OFFLINE   Athlon646464


    Hall Of Fame

  • News Hound
  • 3,045 posts
  • LocationUxbridge, MA
Joined: Feb 23, 2007

Posted 16 July 2013 - 07:20 AM

Apple reportedly pitching ad skipping technology to cable companies
Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you'll likely surmise, was whether or not Apple would reinvent television before the end of the year. 
The outfit's CEO has since upgraded the Apple TV from a hobby to an "area of intense interest," and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has been known to break an Apple story or two, and she's recently published a report that puts Apple and cable companies at the table to discuss the premise of ad skipping.

1 HR34-700, 1 C31-700, 1 C41W-100, 1 WVBR0-01, 1 HR24-500

Original install on Apr. 20, 2008 - C41W & WVB self installed on Dec. 27, 2014 - HR34 & C31 installed on Aug. 24, 2013 - HR24 installed on July 23, 2010

Press any key to continue, or any other key to cancel.

...Ads Help To Support This Site...

#2 OFFLINE   Stewart Vernon

Stewart Vernon

    Leapin' Lizard

  • Super Moderators
  • 21,355 posts
  • LocationKittrell, NC
Joined: Jan 07, 2005

Posted 16 July 2013 - 07:45 PM

You have to figure there will be a fee involved here... that Apple would pay to the channel... and you have to figure that fee gets passed to the consumer/subscriber...  so we may get the answer to the question "How much would you pay to skip commercials"... because that's the elephant in the room.  IF people are willing to pay more to skip commercials, then the channels might like that scenario as it would be more guaranteed revenue direct from the viewers.

-- The Doctor... the Original, you might say!

What I do when I'm not here

Protected By... spam firewall...And...