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Apple reportedly pitching ad skipping technology to cable companies


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#1 OFFLINE   Athlon646464

Athlon646464

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Posted 16 July 2013 - 07:27 AM

Apple reportedly pitching ad skipping technology to cable companies
 
Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you'll likely surmise, was whether or not Apple would reinvent television before the end of the year. 
 
The outfit's CEO has since upgraded the Apple TV from a hobby to an "area of intense interest," and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has been known to break an Apple story or two, and she's recently published a report that puts Apple and cable companies at the table to discuss the premise of ad skipping.
 

1 HR34-700, 1 C31-700, 1 HR24-500
Original install on April 20, 2008 - HR34 & C31 installed on August 24, 2013 - HR24 installed on July 23, 2010

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