But the Satellite companies have to? I understand times are tough. Why do we have to pay more because they have to compete with cable?
You don't have to pay more. Cut the cord.
The FCC set up a system whereby stations could require compensation for the carriage of their signal. It's called "retransmission consent" and it is a negotiated contract between the station and the multi-channel provider (cable/satellite/whatever) that sets the terms and conditions at whatever the two parties agree to. There is a second system called "must-carry" where a station can insist that the cable companies carry their channel, but then they get nothing for it except their channel is distributed to more homes. Each station gets to choose which of these they want. If broadcasters wanted to increase their market share, they would choose must-carry because that would increase their exposure. However, these channels are now too popular for anybody not to carry, so the broadcasters can demand compensation for retransmission.
Essentially, it is all tied back to copyright. The copyright holder gets to choose how to distribute their product, under what terms and conditions they will sell it, etc. Putting the signal out on the public airwaves does not negate the copyright holder's rights. Simply put, you do not have the right to take someone else's property and distribute it without their permission.
However, I believe the fundamental shift is only now beginning. See paragraph 1 above for what will ultimately end the blackmail.