NEW YORK (AP) — Pivot is the name of a TV channel aimed at 15-to-34-year-olds who want to change the world.
In the process, they could help Pivot change the television business.
Announced last December, the new venture was officially unveiled Wednesday at a news conference disclosing program and distribution details as well as its name and August 1 sign-on date. It initially will be available in more than 40 million homes.
Pivot will program around the clock (no long-form infomercials padding fringe periods). Documentaries will fill much of the schedule, including those from the Participant library, film festivals and world premieres.
Acquired series include "Friday Night Lights," the inspiring high school football drama, and "Farscape," a cult classic previously aired on the Sci-Fi Channel about a diverse group of passengers of a space vessel forced to work together to survive.
Pivot has identified two main groups within its prospective audience: cable TV subscribers who watch "television" across multiple platforms, and viewers who subscribe only to broadband.
Pivot will accommodate both groups.
"It's the first channel that's available both through traditional pay-television bundling, and via your broadband provider as a stand-alone (service)," he said. For an extra monthly fee (described as less than the cost of a cup of diner coffee) through the Pivot app on any device, "subscribers will be able to take this channel, both live streaming and on-demand, with you wherever you go in the world."
Edited by SayWhat?, 02 August 2013 - 08:55 AM.