I have been a Directv subscriber for over 10 years and have subscribed to the Xtra package for several months. A few weeks ago I received a phone call from Directv (or an outside marketer - ??) offering me an upgrade to Ultimate plus Sunday Ticket and all Premium movie channels for an additional $5.99 per month for 3 months. After 3 months I could keep Ultimate at the regular price or downgrade if I wished. The premiums would go away at that time but I would continue to get Sunday Ticket for the rest of the NFL season in either case. There was a one-year Directv commitment, which was no big deal.
Essentially it was for Sunday Ticket plus 3 months of all Premium movie channels for $17.97, which sounds like a good deal to me . I initially turned it down but after receiving two more calls with the same offer I decided to go for it. I'll probably call next year and cancel Sunday Ticket before it renews.