No date set
Ehab Al Shihabi, the interim CEO for the channel, said that according to their market research, 75% of people surveyed that had never seen any Al Jazeera programming had a negative perception of the brand.
There was a silver lining however: among people who saw Al Jazeera programming, 90% had a positive perception of it. “There was a perception, but it wasn’t a reality,” Al Shihabi said.
"We are not looking at converting the audience of CNN, or converting the audience of Fox, or the core audience of MSNBC, we are talking about taking audience now, based on our journalistic identity,” Al Shihabi said.
While AJAM will be Nielsen rated, executives there tacitly acknowledge that expectations are low to start.
“The most important, the leading measure, is the impact Al Jazeera America will have on our audience,” Al Shihabi said. “We will do the impact, and we will let the audience chase us. We will never change the vision or the mission.”
Full story: http://www.mediabist...-launch_b192001
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