Form the above linked article:
...it's on par with Current's ratings - the channel that AJAM took over averaged 42,000 viewers on an average night in 2012, and it was available in about 60 million homes, according to the New Republic.
PBS got noticed by America when they telecast the Watergate hearings, CNN when they showed us their reporters getting blown around by hurricanes, and ESPN when we insomniacs learned what a "grinder" was in an America's Cup yacht. If anyone had stumbled onto Al Jazerra's 24-hour contiuous coverage of the Egyptian protests in 2011, they would have been mezmerized
The nascent channel also focused on encouraging demographic information: "We are also extremely pleased with the demographic results from our first week," it said. "The median age of AJ America's viewers is 55 years old." That's younger than CNN, Fox News, MSNBC and HLN.
That's funny, considering that no substantial advertiser even bothers to target 55 year olds. Remember the advertising campaign slogan: "It's not you dad's Oldsmobile"? Yeah, right. It's you dad's Buick.
AJAM also noted that its audience is both better-educated and wealthier than its competitors, with 40 percent having at least four years of college and a median income of $68,100. If it can keep those percentages as it increases its audience, it'll be in a good place...
Unfortunately, that is not a very elastic audience category. What exactly is the ownership of Al Jazerra trying to accomplish? With Russia Today, it is owned by the Russian Government and intends to bash the United States in a more even handed and entertaining way than Radio Free Europe proselytizes on behalf of freedom, and I know what Pat Robertson is "selling" on his channel, but what is Al Jazerra "selling"? I think it is trying to sell the notion that there should be an pro-Palestinian position for Americans that does not align us with objectionable factions of Islam, which is a tough sell, because even the Sunni regimes, who we support over the Shiite factions in those countries, are running governments whose human rights practices we regard as objectionable. I find it hard to imagine that, in today's fractured television market, a well marketed and managed Al Jazerra would ever get more than 100,000 viewers if it is run as a non-American news network that has a pro-Palestinian political perspective. Will that be enough to stabilize it? I don't know. They can improve their ratings by abandoning their mission.
Edited by AntAltMike, 26 September 2013 - 11:55 AM.