As noted in the thread The Mentalist shows rerun, NFL football screws up the schedule. Therefore it screws up the Nielsen Broadcast TV ratings system on Sunday. That's why I have been waiting in this thread to post Sunday until I have the final corrected ratings for Sundays which aren't available until Tuesday.
Also, in years past I have started a new thread for the Nielsen "sweeps" period because we ratings watchers continued to pretend that the sweeps period mattered. In fact, the Nielsen designated sweeps period doesn't matter any more. Weak new shows aren't even given the exposure of sweeps before being canceled. In the first weeks of the Fall schedule particularly, but also the Winter schedule, shows are regularly preempted for sports overuns and awards shows. Reality shows, particularly reality competition shows, get extra runs during the week preempting weaker shows.
So I'm not going to start a new thread for Fall Sweeps which started last Thursday. Instead, I'm trying to keep running averages in millions of viewers (total, 18-49 demo viewers, age 50+ viewers) for the entire Fall Season.
Today I'm offering the following Fall 2013 pre-sweeps total "live+same day" viewer information...
...to compare with the live ratings in 1960-61...
I do not assign a ranking number to "NBC Sunday Night Football" as it is not network controlled content. Short of the network people keeping their cameras on the sky at all times, people will watch NFL football because the NFL content is popular. However, it is worth noting that even "NBC Sunday Night Football" cannot get 2/3rds of the 9.78% share of the American population that watched "Gunsmoke" in 1960-61. And only 11 of the 2013 Fall shows got the raw number viewership of show #30 in 1960-61.
Of the top 35 shows this fall so far (ignoring "NBC Sunday Night Football"), 16 are on CBS compared to 17 in 1960-61, 9 are on ABC compared to 8 in 1960-61, 7 are on NBC (separately counting the two scheduled nights of "The Voice") compared to 5 in 1960-61, and 4 are on Fox (separately counting the two scheduled nights of "X-Factor" and Fox didn't exist in 1960-61). On CBS "NCIS" averaged 18.8 million viewers this fall compared to "Gunsmoke" with 17.6 million in 1960-61. On ABC "Dancing with the Stars" averaged 13.6 million viewers this fall compared to "The Real McCoys" with 13.1 million in 1960-61. On NBC "The Voice - Monday" averaged 12.5 million viewers this fall compared to "Wagon Train" with 16.1 million in 1960-61.
A couple of obvious facts. These numbers represent people viewing the shows in the evening they are aired. There was no "30-day multi-platform playback on DVR, VOD, online, etc." to talk about. Approximate 10% of the households watched "Gunsmoke" in 1960-61. Today, only a bit more half that share of households may watch a really popular show live on the night it airs. But "NCIS" likely matches that when considering "30-day multi-platform playback on DVR, VOD, online, etc."
And still shows get canceled these days before the "30-day multi-platform playback on DVR, VOD, online, etc." information is available. That's because those who control advertising are Americans. and we Americans have a very short attention span these days. After all, a company's value is determined not by what they are doing to prepare for next year, but what they earned yesterday. As others have noted "M*A*S*H" was ranked #47 in its first season and by today's standards would have been dropped at episode 3. And yet it's February 28, 1983, finale, "Goodbye, Farewell and Amen", becoming the most watched television episode in U.S. television history at the time, with a record-breaking 125 million viewers. I wonder how many 21st Century canceled shows could have become among "America's most beloved TV shows" if they had been given two full seasons to develop?
And that's the way it is....
Edited by phrelin, 04 November 2013 - 01:44 PM.