Get used to it. FOX just extended its baseball contract through 2021.
I'm still not sure what you want them to do. They have 52 weeks to fill, and they can't necessarily show new scripted and reality programs every single week. Live sports is better than reruns.
Yes and no. If you're making all your programming decisions for your network based on live+same_day 18-49 demo ratings, you are putting you're programming production companies at the mercy of people who plop down on the proverbial couch on Wednesday, switch on the TV to watch a program they expect to watch now not Saturday on their DVR. When the show is not there, they will either take a look at something else and maybe decide they like it instead of the unreliably scheduled program they had been watching or quit plopping down on the couch on Wednesday. Now that's ok if Fox suits will not cancel the unreliably scheduled expensive show that generally gets a 0.4/1.0 - 2.89. But look around these threads and see how many of us are decades-long into despair over what we call great programming on Fox that they played Where's Waldo with then seemed astonished that the live+same_day 18-49 demo ratings collapsed.
Regarding reruns, look at CBS show summer reruns and syndicated cable channel ratings. Here's my prejudice showing, but I think that a significant number of live+same_day 18-49 demo viewers appear to be technologically challenged couch potatoes. I think that a significant number of Fox's great scifi show 18-49 demo viewers use DVR's and on-demand mobile technology. When
- your actual viewers don't match the viewers you count to decide what shows to renew AND
- you do everything you can with your programs to discourage the viewers you count THEN
- you are among the worst media executives.
I don't care if they run sports 24/7. But advertisers have surely figured out by now that the only advance commitment one should make to any Fox show is for things like baseball playoffs. And for programming production companies here's a warning: Fox will play Where's Waldo with your show discouraging the only viewers Fox is willing to count. Fox might give you an extra season on Friday as a consolation prize. Take a hard look at cable channels including FX owned by the same company.
I wouldn't be surprised if we see the playoffs other than the World Series on FOX sports 1 soon.
From a financial standpoint that makes sense. TBS makes it work.
West Coast baseball fans knew that last night there was a playoff game on Fox beginning at 3:30 pm but the couch potatoes I'm talking about who were intending to watch "Glee" were confronted with syndicated reruns or local programing. "Glee" will not be there again next week because of Game 2 of the World Series. My guess is I will never post again what I posted Thursday last week:
Fox claimed #2 in the demo 8-10 pm race with "X-Factor" and with "Gee" edging out "Grey's Anatomy".
West Coast baseball fans know that tonight there will be a playoff game on TBS at 5:30 pm - they don't mind having to look around. And there will be no discouraged Fox-viewing couch potatoes.
Yes, Fox will make money not because of the playoffs but because of the World Series. Sometimes the World Series makes a lot of money, sometimes not so much. But the playoffs are what a store would call a "loss leader." The difference is the store doesn't empty its shelves of all other products customers expect to buy when they drive into the parking lot.