My first impression, purely based on the promo, is more of "Charmed," only with four attractive brunette witches instead of three -- and with a cover version of "Come As You Are" instead of a cover version of "How Soon Is Now?"
Actually I was hoping for a " somewhat older" audience orientation. "Charmed" was considered "family entertainment" on The WB, a network that generally targeted a young demo though all the actresses who played the three (or four) sisters were 26± when the show premiered in 1998
This show stars 48 (Julia Ormond), 33 (Jenna Dewan-Tatum), 31 (Rachel Boston) and 43 (Mädchen Amick), and the male love interests are 37 (Eric Winter) and 30 (Daniel DiTomasso, the youngest of the crowd). Somehow I think the target demo is going to be more "all-embracing." The production company is Fox 21 known for "Sons of Anarchy", "Homeland", "Breakout Kings", etc. It is based on the novel of the same name by an author about who In Melissa de la Cruz on Writing for Adults, we read:
Melissa de la Cruz began her career with the YA vampire series, Blue Bloods, but she will soon release her first adult title, Witches of East End. At BEA, she joined a panel of YA authors who have also finished their first adult projects.
Lifetime (which was known as "Television for Women" until 2006) bought this and is controlling it. They hired producer/writer Maggie Friedman whose last project was "Eastwick" I guess because she's experienced in writing about witches with a primary cast being ages 30-40.
Lifetime's most recent ratings brag was "Network Posts +10% Jump among Total Viewers and Adults 25-54". Wikipedia describes The WB:
As a television network, it aired programs targeting mostly teenagers and young adults, with the exception of its Saturday morning lineup of shows called Kids' WB, which was geared towards children.
Edited by phrelin, 28 September 2013 - 05:36 PM.