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Nielsen to add web viewers to future TV ratings, with a little help from Facebook


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#1 OFFLINE   Athlon646464

Athlon646464

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Posted 31 October 2013 - 08:29 AM

Nielsen to add web viewers to future TV ratings, with a little help from Facebook 
 
After several months of testing within the industry, Nielsen is finally ready to reveal its efforts to bake mobile viewing habits into its TV ratings system. In a wider roll-out of what the company already monitors, it'll launch an SDK for participating broadcasters in mid-November that will encompass both old-fashioned screens and those not-so-new upstarts (including DVRs, internet-connected TVs, tablets, smartphones and browsers). 
 
To work out which stream is being watched where, Nielsen will parse together "big data and a census-style measurement approach." 
 
nn.jpg
Engadget
 

1 HR34-700, 1 C31-700, 1 HR24-500
Original install on April 20, 2008 - HR34 & C31 installed on August 24, 2013 - HR24 installed on July 23, 2010

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