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A&E Rebranding BIO Channel Into Lifestyles-Based Network


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#1 OFFLINE   Paul Secic

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Posted 12 December 2013 - 11:07 AM

http://www.multichan...-network/147151


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#2 OFFLINE   oldschoolecw

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Posted 12 December 2013 - 01:08 PM

Just another reason I'm closer to cutting the cord. What will this be, the 15th lifestyle channel on cable now?


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#3 OFFLINE   phrelin

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Posted 12 December 2013 - 01:52 PM

Just another reason I'm closer to cutting the cord. What will this be, the 15th lifestyle channel on cable now?

 

I'm starting to wonder myself. We've just experienced a snow-turned-to-ice week and I couldn't safely get to my dish to clear it for a couple of days. Watched everything streaming via the internet directly from the network websites - even Leno's "Headlines" from Monday. This from that story makes me wonder:
 

With the launch of lifestyles-based FYI, A+E will look to draw younger viewers into its network portfolio – which includes older-skewing, female-targeted network Lifetime, male-targeted service History and general entertainment-based A&E. It also hopes to increase its overall audience for BIO: the network is on track to average 260,000 primetime viewers, an increase of 4% over 2012 but far short of the more than 1 million viewers drawn by its sister networks Lifetime, History and A&E.

 

"The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape," said Nancy Dubuc, president & CEO of A+E Networks in a statement. "FYI will be an upscale network with a younger and more modern sensibility than what we've seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online."

 

 

I find it hard to believe there's much of a "younger and more modern sensibility" needing "linear" service. The "older and less modern sensibility" that now simply finds "linear" more convenient is soon going to want to quit spending their limited fixed income on cable/satellite. In case no one has noticed, the majority of "live plus same day viewers" became age 50+ viewers sometime back. Last year AARP had an article Who Needs Cable? 6 cheaper ways to watch great television shows which was far from complete and not well researched but may have been just the push some people needed.

 

Hey media conglomerates! Where's my AARP discount??? rolleyes.gif


Edited by phrelin, 12 December 2013 - 01:54 PM.

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#4 OFFLINE   jceman

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Posted 12 December 2013 - 05:39 PM

This topic title is totally misleading.

 

A&E owns Bio network, which is doing the reboot; this is abundantly clear if you actually read the link provided in the OP.


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#5 OFFLINE   phrelin

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Posted 13 December 2013 - 12:44 AM

Yep, it is important to read the story the link ties to. It's about the A&E media conglomerate telling us old folks we're not their audience of choice. Maybe someone can change the title to "A&E to reboot Bio."


"In a hundred years there'll be a whole new set of people."
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#6 OFFLINE   Paul Secic

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Posted 13 December 2013 - 11:21 AM

How do I change the title?


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#7 OFFLINE   dpeters11

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Posted 09 May 2014 - 02:40 PM

According to a local article about a show called "Rowhouse Showdown" that's being filmed here, the rebranding will be in July.



#8 OFFLINE   Stewart Vernon

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Posted 09 May 2014 - 05:34 PM

Thread title modified to more closely match linked article.


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#9 OFFLINE   yosoyellobo

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Posted 06 July 2014 - 10:23 AM

Goodby biography.

#10 OFFLINE   Drucifer

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Posted 06 July 2014 - 02:27 PM

For Your Information?

 

Now why do I think there will be little real information on FYI?


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#11 OFFLINE   dpeters11

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Posted 13 July 2014 - 04:50 PM

We wanted to like Rowhouse Showdown, but they just annoy us.






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