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DirecTV And Dish Network Will Team To Sell Political Ads


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17 replies to this topic

#1 OFFLINE   Athlon646464

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Posted 27 January 2014 - 02:37 PM

DirecTV And Dish Network Will Team To Sell Political Ads
 
DIRECTV and DISH have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.
 
 
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#2 OFFLINE   FTA Michael

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Posted 27 January 2014 - 02:48 PM

What sad news! I have been so happy to watch Dish during the ever-expanding political season to avoid the local ads that cable would have inserted. Now there's no refuge short of Netflix. 


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#3 OFFLINE   archer75

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Posted 27 January 2014 - 05:58 PM

Wonderful time to cut the cord!


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#4 OFFLINE   lwilli201

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Posted 27 January 2014 - 06:00 PM

:bang :down: :nono2: :sleeping:


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#5 OFFLINE   James Long

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Posted 27 January 2014 - 06:29 PM

Just another reason to hit the skip button ... the ads that the political ads are taking the place of are no winners. :)
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#6 ONLINE   MysteryMan

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Posted 27 January 2014 - 06:38 PM

Great, a joint brain fart from DirecTV and DISH.


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#7 OFFLINE   Dude111

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Posted 27 January 2014 - 09:00 PM

Dont they realise they will just push people away doing this crap??

#8 OFFLINE   CCarncross

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Posted 28 January 2014 - 07:27 AM

As long as we are still able to ff'wd through them like regular commercials, then those that choose to do so can.  The rest of you can stand around here and complain about it.... :rotfl:



#9 OFFLINE   nmetro

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Posted 28 January 2014 - 01:45 PM

Nice. So, it is bad enough living in a "battleground state" as it is. In the last Presidential Election we were bombarded here for five months. Though, one coudl escape the ads by not watching a local channel. With this gem of an idea, one will not be able to escape them at all. This will turn a nightmare into something much worse.

 

But, there are billions of dollars to be had for DirecTV, DISH and local broadcasters. In 2016, it si expected that over $20 billion will be spent on all elections. This year we may get will over $7 billion. The losers here are those who have to put up with the lies and the deceit,

 

Finally, for all the billions of dollars being spent, how much of that could have been used fro a better purpose? Another example of why this country needs a revamp of election campaign laws.


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#10 OFFLINE   slice1900

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Posted 28 January 2014 - 04:53 PM

You think Ohio is bad for political ads, try living in Iowa. They start like 18 months before the presidential election! Plus we're also a battleground state so at best they pause for only a month or two after the caucus until it is clear who is running for each party, then they can crank up the attack ads for the general election...

 

Just another reason to never watch anything live, so you can skip the commercials.


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#11 OFFLINE   morgan79

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Posted 28 January 2014 - 11:12 PM

dtv has to do something with all that money there going to be losing when the wwe takes away there ppv from them and dish....



#12 OFFLINE   peds48

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Posted 29 January 2014 - 09:58 AM

Just another reason to hit the skip button ... the ads that the political ads are taking the place of are no winners. :)

I wonder how this will affect those folks that pay for adds to be shown but get replaced by this new adds...


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#13 OFFLINE   peds48

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Posted 29 January 2014 - 09:58 AM

 

 

Finally, for all the billions of dollars being spent, how much of that could have been used fro a better purpose? Another example of why this country needs a revamp of election campaign laws.

+1


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#14 OFFLINE   James Long

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Posted 29 January 2014 - 07:02 PM

I wonder how this will affect those folks that pay for adds to be shown but get replaced by this new adds...

The ads being replaced are not normally the best ads on TV. On DISH they are more often than not ads for DISH's own products or other DISH channels. Some markets have reported local advertising such as car sales. The political ads will fit in just like any other addressable ad.
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#15 OFFLINE   peds48

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Posted 29 January 2014 - 09:06 PM

The ads being replaced are not normally the best ads on TV. On DISH they are more often than not ads for DISH's own products or other DISH channels. Some markets have reported local advertising such as car sales. The political ads will fit in just like any other addressable ad.

but would those paying for those ads get 'upset" when their ads get replaced?


Here’s to the crazy ones.
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They’re not fond of rules, and they have no respect for the status quo.


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#16 OFFLINE   James Long

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Posted 29 January 2014 - 09:26 PM

but would those paying for those ads get 'upset" when their ads get replaced?

The ads on the source networks are intended to be replaced ... the ads that would be there if DISH or DirecTV put in a normal national insert (as seen on non-DVRs) are not exactly screen gems. There are a lot of ads in the marketplace that are "fillers" ... sold to fill space no one has bought.
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#17 OFFLINE   chicagojim

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Posted 05 February 2014 - 12:23 PM

This has already happened in Illinois and is less than spectacular on the results.  The governor ads come on during Fox News primetime.  The most annoying aspect is that the signal keeps ducking out and doing a re- sync.  Additionally, the occasional freeze or overrun of the commercial causes the scheduled program to come back late - already in progress.  Yay.


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#18 OFFLINE   SamC

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Posted 08 February 2014 - 05:20 AM

One of the great things about DirecTV is the absence of political ads (except on locals).  

 

Bad decision.  Expecially since federal law gives political ads a discount over all other ads.






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