Posted 10 March 2014 - 02:32 PM
Yes, well that is a part of the law or regulation that I will never understand. We have always had an affiliate of the big four in our area (Long Island) and they were all quite willing to give me waivers via All American Direct to allow me to watch the west coast feeds, which I used mostly for their local news. I can't quite figure out why if my local affiliate is willing to give me something, I am not eligible to ask. Just doesn't make sense.
The NAB will tell you it has to do with Localism. The idea is to have the big 4 in every DMA to ensure you are getting local to you news, weather and sports content. With the local affiliate getting add revenue to get commercials to people in the defined DMA, they are not overly willing (now days anyways) to let you get that from another affiliate. Significantly Viewed is an option that does not matter that its duplicate programming and its a close by affiliate too if they are on the list as Significantly Viewed.
There are problems with just letting people pick another market for locals. One would be that it would do away with the need for specific out of market sports packages. Everyone would just call and change their locals to the market wanted for that days game. Even if you could buy your markets locals and an additional market for a set additional price, I think the local affiliates would see a decline in add revenue as the adds would not be reaching the eyes originally intended too. Distants were never designed to just give you additional programming from somewhere else in the country. That definitely is not the intent now for sure.
Alot of people with DirecTV (me included) had the distants before their market offered LIL and were just allowed to keep them once their market launched their DMA's locals. Dish had their distants taken away originally because they were giving it to people who did not meet the criteria to get them in the first place. I dont think there is a satellite company out there that can afford to make all local channels available nationally to anyone who wants to pay for them.
thomasingram2nd likes this
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