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Super Bowl ads big letdown this year


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#1 ONLINE   Delroy E Walleye

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Posted 03 February 2014 - 02:35 PM

I didn't used to be much of an NFL fan, but the commercials in the Super Bowl always made this game worth watching.  Not so much for me, this year.  Maybe only 2 or 3 enjoyable ones.

 

I actually enjoyed the game more than the ads.  First time for me.  Actually FFd a few ads.  (First time for me ff-ing ads in a Super Bowl, too.)


Edited by Delroy E Walleye, 03 February 2014 - 02:38 PM.


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#2 OFFLINE   dpeters11

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Posted 03 February 2014 - 02:45 PM

For me, I think my favorites were (no particular order)

 

Dorito's Time Machine

Radio Shack

Budweiser Puppy

Volkswagen

Jaguar Bad Guys

Muppets

Squarespace

 

And there was quite a backlash against the Coke commercial. I didn't have a problem with it, just not one of my favorites.



#3 OFFLINE   harsh

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Posted 03 February 2014 - 03:04 PM

I thought the European car ads were the best (including the early Maserati Ghibli ad).

 

The various Muppets ads were annoying and it seems like the puppy ad had been largely done before (perhaps with a different breed or animal)

 

I miss the big productions by Coke and Pepsi and the requisite Go Daddy teaser.  I was disappointed that they didn't debut a new E*Trade baby ad.

 

The yay for the USA sentiment wasn't entirely lost on me, but I was expecting a lot more chuckles.


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#4 OFFLINE   dpeters11

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Posted 03 February 2014 - 03:09 PM

The Go Daddy commercials of the past are unlikely to return.



#5 OFFLINE   MysteryMan

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Posted 03 February 2014 - 03:22 PM

As much as I love Football last night's Super Bowl, half time show , and commercials were a letdown.


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#6 OFFLINE   4HiMarks

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Posted 03 February 2014 - 03:28 PM

What was up with the Bob Dylan Chrysler ad? Were Bob Seger, Kid Rock, and every Motown artist who ever lived too busy that they had to get somebody from Minnesota? And Chrysler is now a wholly owned subsidiary of Fiat, so bragging about American ingenuity is disingenuous at best.


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#7 OFFLINE   inkahauts

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Posted 03 February 2014 - 03:35 PM

I like your list.

 

I also loved the one with the cross breading of the dogs.. Cant recall what it was even for though..  



#8 OFFLINE   dpeters11

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Posted 03 February 2014 - 03:55 PM

That was for Audi.



#9 OFFLINE   djlong

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Posted 03 February 2014 - 04:27 PM

Doberhuahua

 

And I was wracking my brain trying to figure out why there were reports of "controversy" about a Coca Cola ad.

 

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock..  ....because of the signing of "America The Beautiful" in all those languages.

 

Perhaps he's forgotten that immigrants BUILT this country and are what made it what it is.  ....and unless he was Native American, his ancestors were immigrants too.



#10 OFFLINE   inkahauts

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Posted 03 February 2014 - 04:41 PM

Doberhuahua

And I was wracking my brain trying to figure out why there were reports of "controversy" about a Coca Cola ad.

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock.. ....because of the signing of "America The Beautiful" in all those languages.

Perhaps he's forgotten that immigrants BUILT this country and are what made it what it is. ....and unless he was Native American, his ancestors were immigrants too.


Of all the things in this world to get upset about, being mad over coke suggesting people in this country get along is beyond me.

#11 OFFLINE   MysteryMan

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Posted 03 February 2014 - 04:51 PM

Doberhuahua

 

And I was wracking my brain trying to figure out why there were reports of "controversy" about a Coca Cola ad.

 

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock..  ....because of the signing of "America The Beautiful" in all those languages.

 

Perhaps he's forgotten that immigrants BUILT this country and are what made it what it is.  ....and unless he was Native American, his ancestors were immigrants too.

Least you forget he was exercising his right to freedom of speech under Article I of The Bill of Rights!


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#12 OFFLINE   sigma1914

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Posted 03 February 2014 - 04:56 PM

Doberhuahua

 

And I was wracking my brain trying to figure out why there were reports of "controversy" about a Coca Cola ad.

 

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock..  ....because of the signing of "America The Beautiful" in all those languages.

 

Perhaps he's forgotten that immigrants BUILT this country and are what made it what it is.  ....and unless he was Native American, his ancestors were immigrants too.

Just one of the many clueless Americans who fails to realize there is no "official" language for the United States.


If you stop responding to them or put them on ignore, then eventually they'll go away.

#13 ONLINE   Nick

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Posted 03 February 2014 - 05:11 PM

Just one of the many clueless Americans who fails to realize there is no "official" language for the United States.

 

Whut!? :scratch: I tho't the ofishul languish was 'Spanglish!' 

 

Oh well :shrug:


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#14 OFFLINE   Stuart Sweet

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Posted 03 February 2014 - 05:21 PM

I was fairly let down by the whole experience. The game lacked any sort of suspense after the first 15 seconds, let's be honest. But I did a little research and found that it's the norm, not the exception, for Super Bowl scores to be quite lopsided.

The commercials didn't do much for me, with the exception of the Radio Shack ad. I thought it was a charming admission by that company that they have a lot of work to do... but now they have to do it.

The halftime show was enjoyable-ish, Red Hot Chili Peppers aren't my favorite type of music but I was enterntained.

The worst thing is that the Super Bowl has become a habit for me (and I suspect many people.) I watch because I always watch. And the thing is, habits change and new people come along with new habits. I can't help seeing the parallel between American Idol and the Super Bowl. There was a time when AI was the top rated program, a seemingly unstoppable program. But you know, after a few bad seasons people tuned out. Today the Super Bowl is still on top -- by an incredible margin -- but how long before peope figure out it's the least interesting football game of the season?
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#15 OFFLINE   armophob

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Posted 03 February 2014 - 05:27 PM

I have never watched the SB, but I did notice that all the "surprise" commercials were available online days before it.

 

I would imagine that would reduce the punch of them during the show.



#16 OFFLINE   James Long

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Posted 03 February 2014 - 05:48 PM

I actually enjoyed the game more than the ads.  First time for me.  Actually FFd a few ads.  (First time for me ff-ing ads in a Super Bowl, too.)


Seahawks fan? I had a feeling that first snap was a harbinger of things to come and was fast forwarding the game after the second or third touchdown. I didn't fast forward the commercials (although not all were memorable). My wife forgot what I was watching and started talking when a commercial break started - so I had to pause one break. :)

Enjoy the game more than the ads? Not quite. I was wondering if there was a mercy rule in the NFL.

The commercials were fine. Normal commercials were better than that game (unless you're a Seahawks fan - or hate Payton).
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#17 OFFLINE   phrelin

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Posted 03 February 2014 - 06:00 PM

What a jaded group here.

 

At one web page a complete list of the commercials with a link to a video of each one is offered along with how one pundit ranks them.

 

Yes, the game was a blowout, but it was still impressive to watch the Seahawks perform. And I thought the Half Time Show was solid.

 

I guess i remember a time when Super Bowl commercials were not anything special. Some of these were great although I don't agree with the pundit on some of the grades he gave them.


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#18 OFFLINE   James Long

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Posted 03 February 2014 - 06:11 PM

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock..  ....because of the signing of "America The Beautiful" in all those languages.


I liked the ad ... but I was watching with closed captioning and they labeled the languages (with the text in English).
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#19 OFFLINE   phrelin

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Posted 03 February 2014 - 07:20 PM

Doberhuahua

 

And I was wracking my brain trying to figure out why there were reports of "controversy" about a Coca Cola ad.

 

On my way home, on the radio, someone calling in and claiming to have 21 years in the military said he was selling his Coke stock..  ....because of the signing of "America The Beautiful" in all those languages.

 

Perhaps he's forgotten that immigrants BUILT this country and are what made it what it is.  ....and unless he was Native American, his ancestors were immigrants too.

 

 

I liked the ad ... but I was watching with closed captioning and they labeled the languages (with the text in English).

 

I too liked the ad. But it brought out the pessimist in me.

 

Coke is not my favorite soft drink, but they have a great commercial history. Take a look at their 1971 commercial which still puts a lump in my throat...

 

 

...and then this year's...

 

 

...then ask yourself what's difference?

 

IMHO they believe they now have to try to inspire American's to sing in harmony. That is a sad statement about us.


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#20 OFFLINE   James Long

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Posted 03 February 2014 - 07:29 PM

As long as we're buying Coke I don't believe that they care about our singing. :)

The older song said they'd "like to teach the world to sing in perfect harmony".
The new ad gives us a better song to sing than a jingle.
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#21 OFFLINE   Stewart Vernon

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Posted 03 February 2014 - 07:48 PM

When I was watching that commercial... I just knew that there would be a segment of our society that wouldn't "get" it...and would find ways to take offense to it.

 

Kind of ironic in a way when you factor in that FOX started by having a bunch of people (mostly former NFL players) reading from the Declaration of Independence.  I wonder if the people who were offended by the Coke commercial listened to that properly?


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#22 OFFLINE   Laxguy

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Posted 03 February 2014 - 08:30 PM

What was up with the Bob Dylan Chrysler ad? Were Bob Seger, Kid Rock, and every Motown artist who ever lived too busy that they had to get somebody from Minnesota? And Chrysler is now a wholly owned subsidiary of Fiat, so bragging about American ingenuity is disingenuous at best.

That was one of the most incongruous ads I've ever seen. Just wierd!


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#23 OFFLINE   TomCat

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Posted 03 February 2014 - 11:08 PM

I only record the SB so if a commercial becomes big water-cooler talk, I can go back and see what everyone's talking about. I really don't like FB, or the violence it represents, or the commercials.

 

But I did see a few commercials this year, if only by accident. What seems to be the trend over the last 5 years of so is that everything is now completely insane. The world (in a SB commercial) is a fantasy dreamland where absolutely anything can happen, and even with that rich palette, what happens is pretty boring, and is mostly pathetic attempts at humor that don't really score. Overuse of SFX technology for the sake of overusing the technology.

 

It also seems insane that companies buy 4 million-dollar 30-second slices of time and then don't use that to effectively sell their product. But every commercial seems to ask us to suspend disbelief to the nth degree, and the end result is every commercial ends up either looking stupid, or manipulates our emotions with a rough hand regarding war veterans or puppies, which if I wanted that, I would be at the Puppy Bowl on Animal Planet. And since they are all trending down this path of mental illness, they also all blend together and all look the same. There is little creativity, and little uniqueness.

 

Ironically, what is almost normal about all SB commercials just being like an offshoot of bizzaro world, which the other 364 days of the year seems to not be the direction they take (or nowhere nearly as much), is that it fits in completely with the mass hysteria surrounding the SB. Every Thanksgiving the entire USA is as if it is under mass hypnosis, which it stays under for the next 5 weeks, then about a month later there is another bout of mass hypnosis that lasts throughout the SB weekend.

 

I was out on the road and it was as if a nuclear bomb had gone off, because I was out there by myself, like some bad episode of The Walking Dead. Just me and a few traffic cops pissed that they had to work and miss the game, mabe pissed enough to stop the one car out there (me) driving one mile over the speed limit (which is why I am a model citizen when driving somewhere during the SB).

 

Some folks even suffer this sort of mental illness whenever the date fits numerologically (getting married on 11-12-13, for instance), or on Halloween.

 

Honestly, I don't get any of it. While I find it disturbing to be living in a world full of sheeple that are reacting zombie-like to the SB, I think in 20-30 years we will look back and see this behavior as quaint rather than as disturbing, sort of the way we look back at parachute pants or platform shoes. We will also wonder what could have possibly come over all of these people.


Edited by TomCat, 03 February 2014 - 11:16 PM.

It's usually safe to talk honestly and openly with people because they typically are not really listening anyway.

#24 OFFLINE   phrelin

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Posted 04 February 2014 - 01:18 AM

Honestly, I don't get any of it. While I find it disturbing to be living in a world full of sheeple that are reacting zombie-like to the SB, I think in 20-30 years we will look back and see this behavior as quaint rather than as disturbing, sort of the way we look back at parachute pants or platform shoes. We will also wonder what could have possibly come over all of these people.

 

Professional football hasn't been my thing since Y.A. Tittle threw "Alley Oop" passes to Jerry Rice. With that said....

 

The sad, but true, fact that attracts me to the Super Bowl each year is the fact that it is essentially the last TV show that brings a huge part of our population in front of TV screens at the same time. It reminds me of the 'third quarter" of the 20th Century when TV sometimes struggled to bring Americans together over serious matters like civil rights or war. It wasn't pretty, but it was an effort because we all shared prime time, for better or worse. Thus on Sunday night came to most homes Elvis and then The Beatles, for instance. (Well maybe everything wasn't a serious matter. :sure: )

 

I'm not happy that the only thing like that left is the Super Bowl. But the commercials are funny or sentimental or provocative or outrageous or just ads or some combination. But they generally constitute a significant expression of sentiment regarding American culture at that point in time.

 

So we - many thousands of us - simultaneously saw ads that involved puppies and horses, or weird dogs, or (as I noted above) Coke attempting to create a feeling of harmony among the variety that is America thereby creating a reaction from the reactionary right, or a Chevy commercial about a bull anticipating "love" from a heard of cows, or this Chevy commercial about Cancer with a song in the background done by Ane Brun, a Norwegian international songwriter, guitarist and vocalist, who we had never heard of but whose compilation album has 32 songs (we downloaded it) most well known in Europe:

 

 

And so it too may pass and there will be nothing bringing Americans together on the same day on a regular basis, says the perennial pessimist and cancer survivor....


Edited by phrelin, 04 February 2014 - 01:20 AM.

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#25 OFFLINE   James Long

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Posted 04 February 2014 - 02:13 AM

I agree - It is a shared moment and one of the few left with that many people watching the same thing on the same channel. Other shared moments are diluted by having multiple channels showing different coverage (such as election results - the results are the same but the presentation varies). Or they are not on a predictable schedule.

How people choose to use those shared moments ... millions of dollars just for a few seconds of millions of people's time ... is up to the advertiser. They have the attention of America. It is up to them to use it wisely.
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