I only record the SB so if a commercial becomes big water-cooler talk, I can go back and see what everyone's talking about. I really don't like FB, or the violence it represents, or the commercials.
But I did see a few commercials this year, if only by accident. What seems to be the trend over the last 5 years of so is that everything is now completely insane. The world (in a SB commercial) is a fantasy dreamland where absolutely anything can happen, and even with that rich palette, what happens is pretty boring, and is mostly pathetic attempts at humor that don't really score. Overuse of SFX technology for the sake of overusing the technology.
It also seems insane that companies buy 4 million-dollar 30-second slices of time and then don't use that to effectively sell their product. But every commercial seems to ask us to suspend disbelief to the nth degree, and the end result is every commercial ends up either looking stupid, or manipulates our emotions with a rough hand regarding war veterans or puppies, which if I wanted that, I would be at the Puppy Bowl on Animal Planet. And since they are all trending down this path of mental illness, they also all blend together and all look the same. There is little creativity, and little uniqueness.
Ironically, what is almost normal about all SB commercials just being like an offshoot of bizzaro world, which the other 364 days of the year seems to not be the direction they take (or nowhere nearly as much), is that it fits in completely with the mass hysteria surrounding the SB. Every Thanksgiving the entire USA is as if it is under mass hypnosis, which it stays under for the next 5 weeks, then about a month later there is another bout of mass hypnosis that lasts throughout the SB weekend.
I was out on the road and it was as if a nuclear bomb had gone off, because I was out there by myself, like some bad episode of The Walking Dead. Just me and a few traffic cops pissed that they had to work and miss the game, mabe pissed enough to stop the one car out there (me) driving one mile over the speed limit (which is why I am a model citizen when driving somewhere during the SB).
Some folks even suffer this sort of mental illness whenever the date fits numerologically (getting married on 11-12-13, for instance), or on Halloween.
Honestly, I don't get any of it. While I find it disturbing to be living in a world full of sheeple that are reacting zombie-like to the SB, I think in 20-30 years we will look back and see this behavior as quaint rather than as disturbing, sort of the way we look back at parachute pants or platform shoes. We will also wonder what could have possibly come over all of these people.
Edited by TomCat, 03 February 2014 - 11:16 PM.