Somehow I missed this January 9 news release and couldn't figure out what channel AHC was in armophob's TV Reminders list:
(Pasadena, CA)—Discovery Communications, Inc. announced today it will change the name of the Military Channel to American Heroes Channel (AHC). In 62 million homes, American Heroes Channel expands on the Military Channel’s broadens its marching orders from “honoring the great defenders of our freedom” to also “providing a rare glimpse into major events that shaped our world and the trailblazers and unexpected advocates who made a difference.” The brand expansion to American Heroes Channel features an expanded mix of programming targeted to an audience of P25-54, with an emphasis on men, and will be supported by on-air, off-air and online marketing elements rolling out starting in a few weeks.
The only network dedicated to the timeless stories in which a challenge appears – be it a situation or a villain – and a hero arises, American Heroes Channel explores compelling and uplifting true stories of the bold men and women who have distinguished themselves by their actions. These are the stories of people and events that transcend time and place: from the heroes of Omaha Beach, to the scientists who worked tirelessly during the Space Race, to the SEAL Team Six takedown of Osama Bin Laden, to a young Marine who saved lives during Hurricane Katrina. These stories bridge the connection between lessons of past and legends of today, and demonstrate – for all generations –how courage and conviction shape the future.
“We see a tremendous opportunity to provide more history-based, narrative-style documentary programming that viewers have come to know and love from Discovery Communications. The American Heroes Channel will be the next great platform for Discovery to engage and entertain an information-hungry audience with a network that provides an exciting intersection of military and history programming,” said David Zaslav, President and Chief Executive Officer, Discovery Communications.
“Although America is a country born from acts of heroism on the battlefield, true heroism isn’t reserved solely for military,” said Kevin Bennett, General Manager, American Heroes Channel. “We know our viewers love the stories of real-world valor presented by our signature military series, and American Heroes Channel will remain the destination for military fans. However, we’re excited to offer viewers a more diverse voice and storytelling style with American Heroes Channel that captures the best of the Military Channel’s niche appeal while providing viewers with additional insight into contemporary world events and biographical stories.”