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Military Channel to become American Heroes Channel March 3


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#1 OFFLINE   phrelin

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Posted 20 February 2014 - 03:33 PM

Somehow I missed this January 9 news release and couldn't figure out what channel AHC was in armophob's TV Reminders list:
 

 

    (Pasadena, CA)—Discovery Communications, Inc. announced today it will change the name of the Military Channel to American Heroes Channel (AHC). In 62 million homes, American Heroes Channel expands on the Military Channel’s broadens its marching orders from  “honoring the great defenders of our freedom” to also “providing a rare glimpse into major events that shaped our world and the trailblazers and unexpected advocates who made a difference.” The brand expansion to American Heroes Channel features an expanded mix of programming targeted to an audience of P25-54, with an emphasis on men, and will be supported by on-air, off-air and online marketing elements rolling out starting in a few weeks.

 

    The only network dedicated to the timeless stories in which a challenge appears – be it a situation or a villain – and a hero arises, American Heroes Channel explores compelling and uplifting true stories of the bold men and women who have distinguished themselves by their actions. These are the stories of people and events that transcend time and place: from the heroes of Omaha Beach, to the scientists who worked tirelessly during the Space Race, to the SEAL Team Six takedown of Osama Bin Laden, to a young Marine who saved lives during Hurricane Katrina. These stories bridge the connection between lessons of past and legends of today, and demonstrate – for all generations –how courage and conviction shape the future.

 

    “We see a tremendous opportunity to provide more history-based, narrative-style documentary programming that viewers have come to know and love from Discovery Communications. The American Heroes Channel will be the next great platform for Discovery to engage and entertain an information-hungry audience with a network that provides an exciting intersection of military and history programming,” said David Zaslav, President and Chief Executive Officer, Discovery Communications.

 

    “Although America is a country born from acts of heroism on the battlefield, true heroism isn’t reserved solely for military,” said Kevin Bennett, General Manager, American Heroes Channel. “We know our viewers love the stories of real-world valor presented by our signature military series, and American Heroes Channel will remain the destination for military fans. However, we’re excited to offer viewers a more diverse voice and storytelling style with American Heroes Channel that captures the best of the Military Channel’s niche appeal while providing viewers with additional insight into contemporary world events and biographical stories.”

 

 


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#2 OFFLINE   SayWhat?

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Posted 20 February 2014 - 03:57 PM

Heroes?

 

Really?

 

 

Destroying things?  Killing innocents?  Wasting billions in US funds that might actually be able to do some good somewhere?


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#3 OFFLINE   mrro82

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Posted 20 February 2014 - 04:10 PM

Heroes?

Really?


Destroying things? Killing innocents? Wasting billions in US funds that might actually be able to do some good somewhere?


That is a terrible generalization of all military members throughout our history. Not all are angels and yes some cross the line. We sign our lives away for this country. Blame politicians not the service members. We can't choose to not do what our commander in chief tells us to. How about you just say thank you and keep your hate to yourself.

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#4 OFFLINE   phrelin

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Posted 20 February 2014 - 04:22 PM

Heroes?

 

Really?

 

 

Destroying things?  Killing innocents?  Wasting billions in US funds that might actually be able to do some good somewhere?

 

 

Did you read the news release (emphasis added)????

 

 

    ...American Heroes Channel expands on the Military Channel’s broadens its marching orders from  “honoring the great defenders of our freedom” to also “providing a rare glimpse into major events that shaped our world and the trailblazers and unexpected advocates who made a difference.”

 

    ...Channel explores compelling and uplifting true stories of the bold men and women who have distinguished themselves by their actions. These are the stories of people and events that transcend time and place: from the heroes of Omaha Beach, to the scientists who worked tirelessly during the Space Race, to the SEAL Team Six takedown of Osama Bin Laden, to a young Marine who saved lives during Hurricane Katrina. These stories bridge the connection between lessons of past and legends of today, and demonstrate – for all generations –how courage and conviction shape the future

 

 

Given the orientation you express, I would think you would be happy to see a broadening of the channel's scope to subjects like "the scientists who worked tirelessly during the Space Race." But what do I know.... :nono2:


"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
My AV Setup
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My Blog: The Redwood Guardian


#5 OFFLINE   Rduce

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Posted 20 February 2014 - 05:30 PM

Heroes?

 

Really?

 

 

Destroying things?  Killing innocents?  Wasting billions in US funds that might actually be able to do some good somewhere?

Unhappy news Comrade?


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#6 OFFLINE   APB101

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Posted 21 February 2014 - 07:26 AM

I prefer Military Channel.

 

:nono2:

 

American Heroes Channel sounds like a brand name that won't last five years.



#7 OFFLINE   MysteryMan

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Posted 21 February 2014 - 08:23 AM

Heroes?

 

Really?

 

 

Destroying things?  Killing innocents?  Wasting billions in US funds that might actually be able to do some good somewhere?

If it wasn't for those of us who served in the military you wouldn't be enjoying the freedom of speech you so lightly take for granted.   :nono2:   


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#8 OFFLINE   AntAltMike

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Posted 23 February 2014 - 08:41 AM

I prefered The Department of War.



#9 OFFLINE   Mustang Dave

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Posted 16 March 2014 - 02:10 PM

Am I looking at the right channel?? Shows about Pompeii, Atlantis, Myth Hunters and conspiracies? What is up with this format?
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