As opposed to when it was Discovery Wings? At least it's keeping the military based theme.
The definition of an American hero is very broad. Teachers can be heroes. Environmentalists can be heros. Civil servants can be heros. Civil rights leaders can be heros. Athletes can be heros. Comic book characters can be heros. Politicians can be heros. Ordinary people faced with extraordinary circumstances can be heros. Their president said:
“We will honor those who serve our country with courage and distinction in any number of other ways as well. It can be firemen. It can be policemen. And those who don’t even necessarily wear a uniform, but whose actions inspire all Americans.”
In other words, this channel can be about anything, anyone and everything. While I think they will have a military theme in the near term being they hold the rights to that type of programming, that will shift over time.
Why? Because they changed their name?
The name change foretells that they are going to go away from military niche based historical programming and bridge to a wider audience, i.e. they are going to be trying to get the same eyeballs as the A&E networks History, H2, CI and Bio. I can't blame them being they answer to shareholders, but I can already get that kind of programming on the before mentioned channels and can't get the military content anywhere.
I think the real question at this point is what's their first reality show going to be about?