The Genie is being marketed and sold as a Whole Home Server. When you choose to have a Whole Home Server installed in your home, you agree to pay for Whole Home Service. If someone doesn't want want Whole Home DVR Service, then they shoudl choose top get a regular HD DVR installed. A 5 tuner non-Whole Home Server is not a service that DirecTV sells. Just as Lexus doesn't sell RX450h SUV's without garage door opener buttons. If it had bothered me that I was being required to pay for garage door opener buttons, I could have chosen to buy a different vehicle that didn't come with them.
Sure they do, you can get a stand alone Genie. Just because I don't want or need whole home dvr service shouldn't preclude me from getting a Genie and not having to pay for whole home. There is no GOOD reason to charge for it if you only have a Genie. As others have said, it's nothing more than a money grab, pure and simple. The Lexus comes with the buttons for the garage door built in. A Genie is preprogrammed to operate whole home dvr service, but so is the rest of the HR line, and Directv doesn't charge for it on those. It has to be enabled. Your logic is widely flawed.