Jump to content


Welcome to DBSTalk


Sign In 

Create Account
Welcome to DBSTalk. Our community covers all aspects of video delivery solutions including: Direct Broadcast Satellite (DBS), Cable Television, and Internet Protocol Television (IPTV). We also have forums to discuss popular television programs, home theater equipment, and internet streaming service providers. Members of our community include experts who can help you solve technical problems, industry professionals, company representatives, and novices who are here to learn.

Like most online communities you must register to view or post in our community. Sign-up is a free and simple process that requires minimal information. Be a part of our community by signing in or creating an account. The Digital Bit Stream starts here!
  • Reply to existing topics or start a discussion of your own
  • Subscribe to topics and forums and get email updates
  • Send private personal messages (PM) to other forum members
  • Customize your profile page and make new friends
 
Guest Message by DevFuse

Photo
- - - - -

Nielsen’s Twitter TV Ratings Now Identify The Age And Gender


  • Please log in to reply
No replies to this topic

#1 OFFLINE   phrelin

phrelin

    Hall Of Fame

  • Registered
  • 13,524 posts
  • LocationNorthern California Redwoods
Joined: Jan 18, 2007

Posted 21 May 2014 - 05:24 PM

No one can say that the folks at Nielsen aren't keeping up as can be read in Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV (Or Just Lurking):

 

Measurement firm Nielsen is expanding the type of information it provides for its Twitter TV Ratings service this morning with the launch of demographic data. This new feature, delivered overnight for over 250 U.S. TV networks, will allow the industry to identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are viewing those tweets.

 

Twitter users will be broken down into several “age buckets,” the firm says, including the following: ages 13-17, 18-24, 25-34, 35-54 and 55+, as well as a general “adult” range of 18-49. The company says that already, some initial analysis of Twitter TV demographics across some 273 broadcast and cable program episodes reveals that there is a fairly broad age and gender distribution across programming already.

 

...The program episode skewing oldest counted 85 percent of its Twitter TV Authors above the age of 35, while 98 percent of the Twitter Authors for the youngest-skewing program were below the age of 35, said Nielsen in a blog post detailing these findings further. In addition, on average, the Twitter TV Authors for Sports Events skewed 79 percent male, while Reality programs skewed 65 percent female. Reality programs also had a younger mix of Twitter TV Authors: 75 percent were below the age of 35. Meanwhile, 63 percent of Authors were below 35 for Comedy programs.

 

So in addition to looking at the technologically challenged live+same day viewers, apparently the ad buyers are getting information on those that are technologically addicted. Here's the graphic from the blog post mentioned above:

 

twits_nielsen.jpg

 


"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
My AV Setup
My Slingbox Pro HD Experience
My Blog: The Redwood Guardian


...Ads Help To Support This SIte...



Protected By... spam firewall...And...