Called the first time, spoke with regular CSR, $8 off regular ST. I said no thanks.
Called back to verify my contract end date (ending in August) and got someone in accounts and promotions (or something like that).
Offered free Max; $20 off a month for 12 months and $5 off a month for 12 months. Price for the ST was $42 x 6.
In other words, they are paying me for ST max (albeit over a year).