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Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days


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#1 OFFLINE   Athlon646464

Athlon646464

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Joined: Feb 23, 2007

Posted 18 June 2014 - 03:54 AM

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
100 million impressions in two days
 
(AdWeek.com) - The company shared some stats on how well its YouTube digital efforts are performing. Here’s a look:
 
YouTube Search
12 million impressions
1.01 percent click-through rate
 
YouTube TrueView InStream
0.63 percent click-through rate
12 percent view-through rate
15.7 million impressions
1.8 million views
 
YouTube TrueView InDisplay
0.23 percent view-through rate
89 million impressions
173,000 views
22 percent watched the full video
 

1 HR34-700, 1 C31-700, 1 HR24-500
Original install on April 20, 2008 - HR34 & C31 installed on August 24, 2013 - HR24 installed on July 23, 2010

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