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Are you an HDTV Dummy?
Posted 04 May 2005 - 05:31 AM
RCA Manufacturer Targets DTV 'Dummies'
TTE Corporation, a joint venture between TCL and Thomson, has launched a series of initiatives that will provide consumers with information they need both before and after purchasing an RCA brand digital television.
The centerpiece of the marketing and promotion campaign is an exclusive partnership with Wiley Publishing for the creation of an RCA "For Dummies" co-branded pocket guide to digital TV. The publication, "HDTV Buying Tips For Dummies," is designed to provide consumers with a primer on all aspects of digital TV including common connections, how to receive programming, various display formats and display technology options, the company said.
In addition to the pocket guide, which will be distributed at retail stores, a digital TV reference and set-up guide will be packed with select RCA digital and high-def televisions.
Also, a new Digital TV Center section at Dummies.com, sponsored by RCA Digital TV, went live this week. The section, located at http://www.dummies.com/go/rca, features technical articles along with RCA products and related information.
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