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DIRECTV Appoints Paul Guyardo Executive Vice President and Chief Marketing Officer
Posted 22 September 2005 - 08:59 AM
"Paul is a tremendous addition to our senior leadership team," said Suranyi. "His proven track record and extensive marketing, retail and television background will serve DIRECTV well as we continue to redefine the television experience with new products, exciting programming and unsurpassed customer service."
"This is a fantastic opportunity and I look forward to returning to the television industry," said Guyardo. "Since its inception, DIRECTV has distinguished itself with superior service, programming and technology. I'm honored to lead DIRECTV's marketing efforts and excited to help drive its future growth."
Guyardo joins DIRECTV from Sears Holdings Corporation where he served as Kmart's Senior Vice President, Chief Marketing Officer since March 2004. While at Kmart, Guyardo developed and executed a comprehensive marketing plan that contributed to significantly improved sales results. Further, the innovative advertising campaigns under his direction helped revitalize the brand's image.
Prior to Kmart, Guyardo spent eight years at HSN, where he was Executive Vice President of Television and Marketing. He was responsible for rebranding the TV retail giant by clearly defining HSN's target audience, developing a compelling brand positioning and transforming the entire look of the live, 24/7 network and web site. Guyardo is also credited for creating HSN's first CRM and Partnership Marketing departments.
Before joining HSN, Guyardo was a General Manager at AT&T and a Product Director for Johnson & Johnson. He began his career in advertising, holding positions at Tracy-Locke/BBDO, Saatchi & Saatchi, and Lintas:New York.
Guyardo holds a Bachelor of Science and a Master's degree from Northwestern University.
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Posted 22 September 2005 - 11:41 AM
Posted 26 September 2005 - 01:22 AM