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Guest Message by DevFuse

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DirecTV Commitment Policy


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30 replies to this topic

#26 OFFLINE   Wolffpack

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Posted 21 January 2006 - 12:38 PM

Well I'm sure they were expecting to raise prices in the new year as this type of thing doesn't happen overnight. If the price increase came in Sept or Oct that would be one thing, but March compared with the PR they issued in January. They were expecting it.

Ah well, it's about time to drop from TCP to TC+ or just TC.

It's moves like this that will have an impact on their average revenue per customer.

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#27 OFFLINE   sat101

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Posted 23 January 2006 - 08:44 AM

Starting March 1st TC will be $44.99 and TCP willl be $ 49.99 for new sub's , existing customers will be $44.99 for TC and $48.99 for TCP

#28 OFFLINE   Kheldar

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Posted 23 January 2006 - 11:56 AM

It's moves like this that will have an impact on their average revenue per customer.


You're right, but not in the way that you think.
Very few people actually cancel due to price adjustments, so the average revenue per subscriber goes up.

#29 OFFLINE   Wolffpack

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Posted 23 January 2006 - 12:51 PM

You're right, but not in the way that you think.
Very few people actually cancel due to price adjustments, so the average revenue per subscriber goes up.

I must be missing the math...known to happen before. I agree very few will outright cancel. But myself, for example, will probably cut back to TC+ from TCP. So roughly the same # of customer but many of them optiing for a cheaper package would result in a lower avg rev, right.

Or are you referring to the masses that will do nothing at all so avg rev will go up due to the price going up?

#30 OFFLINE   Kheldar

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Posted 24 January 2006 - 12:19 AM

I must be missing the math...known to happen before. I agree very few will outright cancel. But myself, for example, will probably cut back to TC+ from TCP. So roughly the same # of customer but many of them optiing for a cheaper package would result in a lower avg rev, right.

Or are you referring to the masses that will do nothing at all so avg rev will go up due to the price going up?


A few people (like yourself) will opt for the lower packages.
Most people will accept the new pricing.

Since a much higher percentage of people will accept the new pricing, the decreased revenue from the few people that change packages will be more than offset by the increased revenue from everyone else.

Because of this, the ARPU (industry term average revenue per unit, a.k.a. average monthly revenue per subscriber) will increase.

#31 OFFLINE   foxfan

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Posted 03 March 2006 - 09:10 PM

If I want to cancel and avoid the termination fee (6 months remaining in my commitment), do they just ask you to return the receiver you last activated (which caused the commitment) or all your other receivers (even though that you've owned for more than a year)? The clause just said "...return your system".

I don't mind sending them the little D10 that caused my new commitment but there is no way that I'm sending them my HTL-HD and my H10 whose commitments have been fulfilled months ago!

Also, has anyone managed to make DirecTv accept an excuse for early termination and avoid the fee (such as moving to Canada, or being sent to Iraq)???




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