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Guest Message by DevFuse

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Nielsen begins monitoring TiVo usage


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7 replies to this topic

#1 OFFLINE   James_F

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Posted 06 August 2002 - 04:28 PM

According to News.com Nielsen will be monitoring Tivo usage.

http://news.com.com/...tml?tag=fd_lede

It will be interesting to see what becomes of this....

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#2 OFFLINE   Jacob S

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Posted 06 August 2002 - 10:36 PM

interesting, they could see what poeple actually choose to record vs. what they watch live.

#3 OFFLINE   James_F

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Posted 06 August 2002 - 10:40 PM

And what gets people attention. The previews that Tivo downloads for you could be analyzed and fine tuned so that people will view them...

It is good to see that the Nielsen people recognize the importance of PVRs...

#4 Guest_raj2001_*

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Posted 07 August 2002 - 01:16 AM

I wonder if there is an "opt out" of this? I don't like the idea of TiVo or nielsen monitoring my activity.

#5 OFFLINE   James_F

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Posted 07 August 2002 - 08:28 AM

I think you have to "opt in" for Nielsen... :shrug:

#6 OFFLINE   James_F

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Posted 07 August 2002 - 07:09 PM

Here is a link to a memo released from Nielsen. It looks like they will need the Tivo users permission.

http://www.netwert.c...play.php?id=173

#7 OFFLINE   Jacob S

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Posted 07 August 2002 - 08:12 PM

And how are they going to convince users to opt in?

#8 OFFLINE   James_F

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Posted 07 August 2002 - 08:20 PM

All those users who watched the Anna Nicole Smith show would jump at the chance. :D




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