Welcome to DBSTalk
- Start new topics and reply to others
- Subscribe to topics and forums to get email updates
- Get your own profile page and make new friends
- Send personal messages to other members.
Nielsen begins monitoring TiVo usage
Posted 07 August 2002 - 04:37 AM
For now, Nielsen is excluding data from households with DVRs from its industry reports, but it is trying to piece together a sample that will reveal "the impact of TiVo...upon established viewing patterns."
"We are now in the early stages of looking at data," Nielsen Chief Executive Susan Whiting said in a memo Monday.
DVRs collect information about what shows subscribers prefer to watch so that services such as TiVo's can make recommendations on other shows that a viewer might like. The process is anonymous, but privacy groups have expressed concern about what DVR companies could do with the information they gather.
Posted 07 August 2002 - 09:34 AM
Posted 07 August 2002 - 01:46 PM
I'm glad I don't have a TIVO so they can't track anything I do.
Posted 07 August 2002 - 02:25 PM
Posted 07 August 2002 - 03:14 PM
I have to agree with Gary again
Posted 08 August 2002 - 12:42 AM
Video: Toshiba 57HDX82 Audio: Yamaha RX V1300
I liked My Dishplayer I Love My TiVos
My DVD Profile
My Home Page
Posted 08 August 2002 - 11:47 AM
Posted 08 August 2002 - 10:33 PM
BTW, I contacted Ultimatetv about this, and they do not track usage nor have plans to.
I think that anything to help keep advertisers happy is a good thing. It may keep them from freaking out about PVRs like they have been prone to do lately.