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TiVo: Things Are Getting Better, Really
Posted 09 March 2006 - 05:11 AM
While TiVo on Wednesday reported a net loss and lower net
subscriber enrollments for its fiscal fourth quarter, the DVR
pioneer said things are getting better at the company.
TiVo-owned subscription net additions were 183,000 for the
quarter, compared to 251,000 reported during the fiscal fourth
quarter of last year. The company attributed the net subscriber
decline to a more challenging competitive environment.
However, TiVo also said fourth quarter results suggest an
improvement in year-over-year trends.
Said CEO Tom Rogers, "During the last six months, we have
implemented a number of marketing programs designed to
support our long-term goal of driving increased scale in our
subscription base. We are starting to see the results of these
programs as the fourth quarter was our best on-line quarter
ever through TiVo.com."
The CEO added, "One of the key ways to drive our subscription
base is to continue to differentiate TiVo's service features
from those of generic DVRs, which is an important driving
force for us in 2006." The efforts include a new pricing initiative,
a partnership with Verizon Wireless for mobile programming
and the TiVo KidZone, a programming tool for parents.
Rogers also said most new subscribers who signed up for
service during the quarter agreed to a minimum one-year
period, which will help further reduce churn.
Separately, and as expected, TiVo added 173,000 DirecTV
subscriptions during the quarter. That compares to 379,000
enrolled during the third quarter and 447,000 net DirecTV
additions for fourth quarter of last year.
TiVo also reported a net loss of $34.4 million in the fourth
quarter, compared to a net loss of $79.8 million for the same
period in 2004.
The company also unveiled new pricing plans which start at
$19.95 a month or $224 pre-paid for a one-year commitment,
$18.95 or $369 pre-paid for a two-year commitment, and $16.95
or $469 prepaid for a three-year commitment.
www.SkyReport.com - used with permission
Posted 09 March 2006 - 06:09 AM
I think somebody over there is smoking something!
Posted 09 March 2006 - 06:43 AM
DIRECTV employee since April 2008.
All comments are my own. Unless specifically stated, my views do NOT represent the views of DIRECTV
Posted 09 March 2006 - 06:46 AM
For good reason, I never criticize someone until I've walked a mile in their shoes. If they don't like what I say, what're they gonna' do? I'm a mile away. And they have no shoes!
Posted 09 March 2006 - 07:44 AM
Posted 09 March 2006 - 09:13 AM
Under TiVo's new pricing plans to be launched next week, subscribers will not have to pay for a DVR box, which currently costs about $50 after rebates. Instead, they will pay $19.95 a month, or $224 prepaid, for a one-year commitment; $18.95 a month, or $369 prepaid, for a two-year commitment; and $16.95 a month, or $469 prepaid, for a three-year commitment.
Posted 09 March 2006 - 09:34 AM
Posted 09 March 2006 - 09:40 AM
Doing the pre-paid option would be the way to go, the way I understand it you would not have a monthly fee for 1 - 3 years. With a 1 year commitment the $224 pre-paid price is like buying a decent DVD-R with all the Tivo extras and no monthly payments for 1 year.
Once Tivo comes out with their digital cable ready 2-tuner box with cable card, if the pre-paid price is not too expensive, I might consider it. More then likley I will upgrade to a Comcast DVR in the next day or two for now, it will only cost me $3/mo more since it will replace 1 of 2 STB's on my account and 1 is included in my package price. If the rumors are true that the Tivo enhanced DVR service coming latter this year from Comcast is only going to be a extra $3/mo, I will likely go this rout.
Posted 10 March 2006 - 05:50 AM