Posted 16 October 2007 - 11:45 AM
Star TV to expand operations in North America
Tuesday - Oct 16, 2007
Televisionpoint.com Correspondent | Hong Kong
Star TV is expanding distribution of its signature Hindi and Mandarin language programming in North America with the opening of a sales office in Los Angeles. Headed by David Wisnia, Vice-president for Distribution and Sales, the new office will market and drive distribution of Asia's most popular networks in North America.
In the United States, Star is looking to expand distribution of its current slate of four top-rated channels, which are currently available on DirecTV are Star India PLUS, Star One, Star India News and Vijay TV.
Star will also market Star Gold and several Mandarin language channels. Star's Mandarin language channels include Star Chinese, the top-rated general entertainment channel in Taiwan, and Channel [V], the trend-setting youth channel.
Star's Chief Operating Officer, Laureen Ong, says "Asians, particularly those of Indian and Chinese descent, represent the largest growing ethnic group in the United States after Hispanics. We know the US demand for Indian and Chinese programming is growing, and Star is well positioned to offer thousands of hours of quality, original programming to this under-served market."
David Wisnia comes to Star following nearly eight years with Fox Sports International, including four years with Fuel TV. Most recently, Wisnia was Vice-president, Business & Legal Affairs responsible for assisting in providing day-to-day oversight of business and legal affairs department, which supports the Fox Sports/Fuel TV cable television channels, domestically and internationally (including in Latin America, the Middle East and Africa). As part of his business affairs responsibilities, Wisnia was also responsible for launching the Fox Sports networks into Africa and Turkey.