December 17, 2008-Comcast Corporation will distribute five STAR India channels on its Digital Cable platform in California.
The channels include STAR Plus, STAR One, STAR Gold, STAR News and STAR Vijay.
STAR Plus will be available on Thursday December 18, 2008 through subscription on Channel 250 for $11.99 per month and also included in a package with the other channels for a discounted rate.
Apart from North Santa Barbara and Lompoc, STAR Plus will be available across all Comcast California service areas including Sacramento, Fresno, Stockton, San Francisco, Oakland and San Jose.
STAR senior VP says - Distribution and sales and head - North America and Europe David Wisnia, “We are excited to embark on this partnership with Comcast by making STAR Plus available to Comcast’s California subscribers. We look forward to strengthening our partnership with Comcast in the near future and sharing more of our Indian content with South Asian viewers throughout the country.”
Adds Comcast director - national ethnic marketing Natalie Rouse: “We are pleased to launch STAR Plus in California. One of Comcast’s goals is to bring our multicultural customers closer to their culture and STAR Plus exactly does that."
I live in a Comcast service area where there are a lot of South Asian, Indian Americans. Comcast here only offers Bollywood on Demand. However, there are a number of Comcast systems [including the Comcast in Baltimore] that carries both Zee TV and TV Asia. In Baltimore, there is a smaller South Asian population. It never made sense to me. Verizon Fios carries TV Asia pretty much universally where they service, but TV Asia isn't a great channel.
I currently subscribe to Dish Network and take just two channels, Zee and Sahara One, though Zee is watched 90% of the time. Sahara One's audio is awful. SONY Ent. also - bad video/audio. I really just want Zee, but Dish requires two, although recently they now permit Zee and Star Plus, for $24.99. And, I'm considering dropping Sahara for Star Plus, but I'm waiting...as the $5 downgrade fee on Dish gets to be a PITA, so I'm going to wait and may drop multiple things at once.
I noticed they have now included Aastha Television in the Hindi Direct package:
Now: [8 channels]
Before: [7 channels]
It used to be alacarte only:
I wonder for customers that paid for both before, if DirecTV is still charging alacarte for Aastha?!
I'm guessing DirecTV was seeing customers opt for Dish now that Dish has picked up the Star channels, and they are trying to please customers, as it was always an unpopular...putting Aastha not in the package. But why not strike a deal for the popular Zee channels?? I'm wondering if Dish has signed a sat exclusive.
I actually had DirecTV for a short while, but didn't like the bundling, where Aastha would be another expense.
Now, I'm considering dropping Dish and going back to DirecTV, since DirecTV has a 8 channel package for $29.99 which includes Aastha.
However, Zee is a fav channel in my house and Dish is providing Cinemax practically free for this year, with my autopay, but its seems both DirecTV and Dish are responding to competition from each other.