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DMA 2006-2007 list with changes


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#1 OFFLINE   sonofjay

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Posted 04 September 2006 - 02:49 PM

Could not find this posted on here anywhere (apologize if this is already been covered). But I thought some might be interested in the 2006-2007 list. Big changes with New Orleans (no surprise) and migration of population to the south and west.

Nielsen Media Research Local Market Universe Estimates
Comparisons of 2005-06 and 2006-07 Market Ranks


2005-06 2006-07 2006 2007
Rank Rank Difference DMA Name TV Homes TV Homes
1 1 New York 7,375,530 7,366,950
2 2 Los Angeles 5,536,430 5,611,110
3 3 Chicago 3,430,790 3,455,020
4 4 Philadelphia 2,925,560 2,941,450
6 5 +1 San Francisco-Oak-San Jose 2,355,740 2,383,570
7 6 +1 Dallas-Ft. Worth 2,336,140 2,378,660
5 7 -2 Boston (Manchester) 2,375,310 2,372,030
8 8 Washington, DC (Hagrstwn) 2,252,550 2,272,120
9 9 Atlanta 2,097,220 2,205,510
10 10 Houston 1,938,670 1,982,120
11 11 Detroit 1,936,350 1,938,320
12 12 Tampa-St. Pete (Sarasota) 1,710,400 1,755,750
14 13 +1 Phoenix (Prescott) 1,660,430 1,725,000
13 14 -1 Seattle-Tacoma 1,701,950 1,724,450
15 15 Minneapolis-St. Paul 1,652,940 1,678,430
17 16 +1 Miami-Ft. Lauderdale 1,522,960 1,538,620
16 17 -1 Cleveland-Akron (Canton) 1,541,780 1,537,500
18 18 Denver 1,415,180 1,431,910
20 19 +1 Orlando-Daytona Bch-Melbrn 1,345,700 1,395,830
19 20 -1 Sacramnto-Stkton-Modesto 1,345,820 1,368,680
21 21 St. Louis 1,222,380 1,228,980
22 22 Pittsburgh 1,169,800 1,163,150
23 23 Portland, OR 1,099,890 1,117,990
24 24 Baltimore 1,089,220 1,097,290
25 25 Indianapolis 1,053,750 1,060,550
27 26 +1 Charlotte 1,020,130 1,045,240
26 27 -1 San Diego 1,026,160 1,030,020
28 28 Hartford & New Haven 1,013,350 1,014,630
29 29 Raleigh-Durham (Fayetvlle) 985,200 1,006,330
30 30 Nashville 927,500 944,100
31 31 Kansas City 903,540 913,280
32 32 Columbus, OH 890,770 898,030
34 33 +1 Cincinnati 880,190 886,910
33 34 -1 Milwaukee 880,390 882,990
36 35 +1 Salt Lake City 810,830 839,170
35 36 -1 Greenvll-Spart-Ashevll-And 815,460 826,290
37 37 San Antonio 760,410 774,470
38 38 West Palm Beach-Ft. Pierce 751,930 772,140
39 39 Grand Rapids-Kalmzoo-B.Crk 731,630 734,670
40 40 Birmingham (Ann, Tusc) 716,520 723,210
41 41 Harrisburg-Lncstr-Leb-York 707,010 713,960
42 42 Norfolk-Portsmth-Newpt Nws 704,810 712,790
48 43 +5 Las Vegas 651,110 671,630
44 44 Memphis 657,670 664,290
45 45 Oklahoma City 655,400 662,380
46 45 +1 Albuquerque-Santa Fe 653,680 662,380
47 47 Greensboro-H.Point-W.Salem 652,020 660,570
50 48 +2 Louisville 643,290 648,190
49 49 Buffalo 644,430 639,990
52 50 +2 Jacksonville 624,220 639,110
51 51 Providence-New Bedford 639,590 633,950
53 52 +1 Austin 589,360 602,340
54 53 +1 Wilkes Barre-Scranton 588,540 590,170
43 54 -11 New Orleans 672,150 566,960
56 55 +1 Fresno-Visalia 546,210 557,380
55 56 -1 Albany-Schenectady-Troy 552,250 554,970
57 57 Little Rock-Pine Bluff 531,470 539,900
59 58 +1 Dayton 513,610 531,120
62 59 +3 Mobile-Pensacola (Ft Walt) 501,130 524,200
58 60 -2 Knoxville 516,180 523,010
60 61 -1 Richmond-Petersburg 510,770 517,800
61 62 -1 Tulsa 510,480 513,090
63 63 Lexington 478,560 483,520
66 64 +2 Ft. Myers-Naples 461,920 479,130
64 65 -1 Charleston-Huntington 477,890 477,040
65 66 -1 Flint-Saginaw-Bay City 475,500 474,430
67 67 Wichita-Hutchinson Plus 446,820 445,860
68 68 Roanoke-Lynchburg 440,390 445,840
69 69 Green Bay-Appleton 432,810 434,760
71 70 +1 Tucson (Sierra Vista) 422,480 433,310
70 71 -1 Toledo 426,520 425,820
72 72 Honolulu 414,960 419,160
73 73 Des Moines-Ames 413,590 417,900
74 74 Portland-Auburn 407,050 409,180
75 75 Omaha 399,830 403,560
77 76 +1 Springfield, MO 395,820 402,310
78 77 +1 Spokane 389,630 395,490
79 78 +1 Rochester, NY 385,460 392,630
76 79 -3 Syracuse 398,240 386,940
80 80 Paducah-Cape Girard-Harsbg 383,330 384,510
81 81 Shreveport 382,080 381,200
82 82 Champaign&Sprngfld-Decatur 378,100 378,150
83 83 Columbia, SC 373,260 377,940
84 84 Huntsville-Decatur (Flor) 370,820 375,270
85 85 Madison 365,550 369,220
86 86 Chattanooga 354,230 347,380
89 87 +2 Jackson, MS 328,350 343,550
87 88 -1 South Bend-Elkhart 333,190 334,370
88 89 -1 Cedar Rapids-Wtrlo-IWC&Dub 331,480 333,270
90 90 Burlington-Plattsburgh 325,720 327,480
92 91 +1 Harlingen-Wslco-Brnsvl-McA 318,800 327,070
91 92 -1 Tri-Cities, TN-VA 323,690 326,560
96 93 +3 Baton Rouge 305,810 322,540
93 94 -1 Colorado Springs-Pueblo 315,010 316,630
94 95 -1 Waco-Temple-Bryan 310,960 311,690
95 96 -1 Davenport-R.Island-Moline 308,380 308,360
97 97 Savannah 296,100 298,130
98 98 Johnstown-Altoona 294,810 294,160
99 99 El Paso (Las Cruces) 290,540 293,700
101 100 +1 Charleston, SC 283,730 290,110
100 101 -1 Evansville 288,800 289,730
104 102 +2 Ft. Smith-Fay-Sprngdl-Rgrs 273,000 280,510
102 103 -1 Youngstown 276,720 276,550
103 104 -1 Lincoln & Hastings-Krny 274,150 275,970
107 105 +2 Myrtle Beach-Florence 265,770 272,340
106 106 Ft. Wayne 270,500 271,550
105 107 -2 Greenville-N.Bern-Washngtn 271,130 270,420
109 108 +1 Tallahassee-Thomasville 261,250 266,210
108 109 -1 Springfield-Holyoke 264,840 264,480
112 110 +2 Reno 255,090 261,250
111 111 Tyler-Longview(Lfkn&Ncgd) 255,770 258,860
110 112 -2 Lansing 256,790 256,190
113 113 Traverse City-Cadillac 247,600 248,680
115 114 +1 Augusta 245,590 247,450
114 115 -1 Sioux Falls(Mitchell) 246,020 247,000
117 116 +1 Peoria-Bloomington 241,800 243,280
116 117 -1 Montgomery-Selma 245,090 241,130
119 118 +1 Boise 230,100 238,990
118 119 -1 Fargo-Valley City 234,190 235,320
121 120 +1 Eugene 229,280 231,710
120 121 -1 Macon 229,870 230,180
122 122 SantaBarbra-SanMar-SanLuOb 224,290 227,700
124 123 +1 Lafayette, LA 220,030 225,650
125 124 +1 Monterey-Salinas 218,080 218,390
126 125 +1 Yakima-Pasco-Rchlnd-Knnwck 211,610 213,780
128 126 +2 Bakersfield 201,850 210,960
123 127 -4 La Crosse-Eau Claire 224,090 209,870
127 128 -1 Columbus, GA 205,300 207,180
129 129 Corpus Christi 192,380 194,160
130 130 Chico-Redding 191,190 193,590
131 131 Amarillo 190,250 190,590
132 132 Columbus-Tupelo-West Point 186,510 187,150
133 133 Rockford 183,090 184,560
134 134 Wausau-Rhinelander 182,620 180,640
135 135 Monroe-El Dorado 174,370 178,200
139 136 +3 Wilmington 167,810 174,170
137 137 Duluth-Superior 168,650 171,780
136 138 -2 Topeka 170,650 171,310
138 139 -1 Columbia-Jefferson City 167,860 170,260
140 140 Beaumont-Port Arthur 167,430 167,090
141 141 Medford-Klamath Falls 163,090 164,780
142 142 Erie 158,660 157,860
143 143 Sioux City 156,950 156,480
145 144 +1 Joplin-Pittsburg 153,720 154,640
147 145 +2 Albany, GA 152,140 153,190
144 146 -2 Wichita Falls & Lawton 154,960 152,380
146 147 -1 Lubbock 152,150 151,610
148 148 Salisbury 147,890 150,790
153 149 +4 Palm Springs 142,730 149,880
149 150 -1 Bluefield-Beckley-Oak Hill 145,850 145,550
150 151 -1 Terre Haute 145,630 144,880
151 152 -1 Bangor 142,790 143,170
152 153 -1 Rochestr-Mason City-Austin 142,770 143,090
155 154 +1 Anchorage 141,290 142,230
154 155 -1 Wheeling-Steubenville 142,020 140,950
157 156 +1 Panama City 136,450 140,790
156 157 -1 Binghamton 138,560 138,220
160 158 +2 Minot-Bismarck-Dickinson 133,910 135,550
159 159 Odessa-Midland 135,100 135,270
158 160 -2 Biloxi-Gulfport 135,540 134,320
161 161 Sherman-Ada 124,060 124,330
162 162 Gainesville 117,190 119,590
163 163 Idaho Falls-Pocatello 114,560 116,560
164 164 Abilene-Sweetwater 112,510 114,210
167 165 +2 Hattiesburg-Laurel 105,000 111,580
165 166 -1 Clarksburg-Weston 108,730 109,020
170 167 +3 Yuma-El Centro 103,170 107,360
168 168 Missoula 104,700 106,250
166 169 -3 Utica 106,130 106,080
171 170 +1 Billings 102,620 103,710
169 171 -2 Quincy-Hannibal-Keokuk 103,890 103,690
172 172 Dothan 98,370 99,410
173 173 Elmira (Corning) 97,210 96,690
174 174 Jackson, TN 95,010 95,070
175 175 Lake Charles 94,090 94,840
178 176 +2 Watertown 90,930 94,050
177 177 Rapid City 91,070 93,870
180 178 +2 Marquette 89,160 89,670
176 179 -3 Alexandria, LA 93,120 89,600
179 180 -1 Jonesboro 89,530 89,500
181 181 Harrisonburg 85,870 87,630
186 182 +4 Charlottesville 69,750 83,850
183 183 Bowling Green 75,420 76,910
182 184 -2 Greenwood-Greenville 76,800 76,830
184 185 -1 Meridian 71,210 74,440
187 186 +1 Grand Junction-Montrose 65,190 69,560
188 187 +1 Laredo 64,410 65,790
191 188 +3 Lafayette, IN 63,330 64,680
190 189 +1 Parkersburg 63,990 63,850
189 190 -1 Great Falls 64,130 63,510
192 191 +1 Twin Falls 60,400 61,160
193 192 +1 Butte-Bozeman 59,300 60,560
194 193 +1 Eureka 58,340 59,360
196 194 +2 Bend, OR 54,250 57,790
195 195 Cheyenne-Scottsbluff 54,320 54,030
185 196 -11 Lima 70,940 53,180
197 197 San Angelo 53,330 52,930
198 198 Casper-Riverton 52,070 52,400
199 199 Ottumwa-Kirksville 51,290 51,470
200 200 Mankato 50,930 51,090
201 201 St. Joseph 45,840 45,840
203 202 +1 Fairbanks 32,310 33,240
202 203 -1 Zanesville 33,080 33,090
204 204 Presque Isle 31,140 31,170
205 205 Victoria 30,250 30,450
206 206 Helena 25,810 25,970
207 207 Juneau 24,130 23,910
208 208 Alpena 17,790 17,600
209 209 North Platte 15,320 15,480
210 210 Glendive 5,020 3,980
NSI Total U.S. 110,213,910 111,348,110


The January 1, 2007 Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen Media Research will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.

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#2 OFFLINE   sonofjay

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Posted 04 September 2006 - 02:50 PM

Nielsen Reports 1.1% increase in U.S. Television Households for the 2006-2007 Season

Estimates of Local TV Households Show Continued Increases in Many Southern and Western Markets
Contacts
Gary Holmes at Nielsen Media Research: (646) 654-8975

NEW YORK, August 23, 2006 - The total number of television households within the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year, according to Nielsen Media Research. These estimates, which are projected to January 1, 2007, will be used for the entire 2006-2007 television season. Nielsen today also reported many shifts in local market rankings, in large part because of more people migrating to the Southern and Western regions of the U.S., as well as a significant shift in New Orleans.

NATIONAL CHANGES:

Nielsen's national Universe Estimates (the estimate of television viewers within the population) also show that the number of viewers aged 2+ increased by 1.1 percent to 283.5 million. (see table below)

The national estimates reflect the continued growth of the baby boomers generation, which will reach ages 43 to 61 in 2007. One of the fastest growing demographic categories was persons age 55-64, which increased by 3.9%.

Echo Boomers/Generation Y (teens and 20's) also experienced strong growth, with persons 18-24 increasing by 2.0%.

Demographics Within U.S. Television Homes (000’s)

Demographic 2005-2006 2006-2007 Change (%)
Persons 2+ 280,500 283,500 1.1
Women 18+ 111,990 113,320 1.2
Men 18+ 103,840 105,330 1.4
Women 55+ 36,210 37,100 2.5
Men 55+ 29,720 30,580 2.9
Persons 18-24 27,910 28,480 2
Persons 18-49 129,970 130,600 0.5
Persons 25-54 121,990 122,490 0.4
Children 2-11 39,960 40,060 0.3
Teens 12-17 24,710 24,790 0.3



LOCAL MARKET SHIFTS

As has been the case in recent years, many of the increases for local television markets in Nielsen Designated Market Area (DMA) rank are in the Southern and Western regions of the United States. This movement continues to be attributed to population migrations to the South and the West. Of the 60 markets that moved up in rank, more than half are located in the Southern or Western regions of the United States. These changes are consistent with the U.S. Census Bureau's most recent annual population estimates, which indicated that from 2004 to 2005, the top 10 fastest growing states were in the South or the West.

These estimates, which are projected to January 1, 2007, will be used in meter market samples beginning with the data of September 23rd, 2006 and in diary samples with the publication of the October/November surveys.

The following is a list of the more notable increases at the top of Nielsen's DMA ranking:

- Within the top ten markets, San Francisco-Oakland-San Jose moved to 5th and Dallas-Ft. Worth moved to 6th
- Phoenix, which moved up one spot last year, moves up again this year to 13th
- Miami-Ft. Lauderdale moves up to 16th
- Orlando-Dayton Beach-Melbourne moves to 19th
- Las Vegas moves up five spots to 43rd
- Mobile-Pensacola moves up three spots to 59th
- Baton Rouge moves up three spots to 93rd
- Palm Springs moves up four spots to 149th

For a full listing of the 2005-2006 local television markets, please download the pdf at right. Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

Nielsen soon will release estimates on ethnic demographics, including estimates on African American, Latino and Asian television populations.

GULF COAST MEASUREMENT

Nielsen's 2006-2007 Universe Estimates are based on Claritas projections that have been adjusted to reflect the demographic impacts of the 2005 Gulf Coast hurricanes. As a consequence, the New Orleans DMA is now estimated to contain 566,980 television households, down from 672,150 last year. New Orleans is now ranked as the 54th largest DMA, down from 43rd last year.

Because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes, Claritas produced these estimates using alternative sources and methods. These sources included information from local demographers, the Red Cross, and FEMA.

Additional information is available on the Claritas website, www.claritas.com . Nielsen Media Research will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.



http://www.nielsenme...00ac0a260aRCRD#




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