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Guest Message by DevFuse

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Tivo Gives Advertisers Last Word


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3 replies to this topic

#1 OFFLINE   Darkman

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Posted 28 November 2006 - 09:01 PM

Digital video recording pioneer rolls out new advertising program as investors await earnings.

November 28, 2006

By Brian Caulfield

Addressing the concerns of advertisers who worry digital video recorders could allow viewers to zap past their commercials, Tivo said Wednesday it will allow advertisers to insert ads after a program has played.

The offering, dubbed “Program Placement,” will allow advertisers to target audiences watching specific shows. Burger King, General Motors, MasterCard, The Weather Channel, and Court TV have all signed up for the program.

The new offering was announced after a federal judge in Texas rejected satellite television service EchoStar Communications’ request for a new trial in its patent dispute with Tivo, which won an $89.6-million jury verdict earlier this year...

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( The entire article is at the following source: http://www.redherrin...isers Last Word )

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#2 OFFLINE   Earl Bonovich

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Posted 28 November 2006 - 10:06 PM

Oh that is going to go over big...

Especially if TiVo doesn't allow you a method to skip past those inserted advertisements.
Earl - Gotta Love Karma

DIRECTV employee since April 2008.
All comments are my own. Unless specifically stated, my views do NOT represent the views of DIRECTV

#3 OFFLINE   Darkman

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Posted 28 November 2006 - 11:03 PM

TiVo Offering Commercial “Placement” For Advertisers:
http://www.transmitt...wsletter.cfm#H3

#4 OFFLINE   Darkman

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Posted 29 November 2006 - 12:31 AM

By Paul Bond

Nov 29, 2006

Before deleting that television show you just watched courtesy of TiVo, you'll be given the option to view a commercial, the latest in a series of enhancements the DVR pioneer will launch in an effort to profit from the proliferation of ad-skipping...

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( The entire article is at the following source: http://www.hollywood...10503eb10450729 )




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