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DISH Network™ Expands Interactive TV Offerings

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#1 OFFLINE   James Long

James Long

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Posted 08 January 2007 - 02:30 PM

DISH Network Expands Interactive TV Offerings

2007 International CES

LAS VEGAS--(BUSINESS WIRE)--EchoStar Communications Corporation (NASDAQ: DISH) and its DISH NetworkTM satellite TV service announced today from the 2007 International Consumer Electronics Show that it will launch exciting new interactive TV (iTV) programs throughout 2007, including Racing Interactive and 2007 ICC Cricket World Cup.

“These new offerings are a great example of DISH Network’s ability to enhance customers’ set top boxes with the latest interactive technology,” stated Michael Kelly, executive vice president of Commercial & Business Services for EchoStar. “DISH Network’s already robust platform continues to offer the most interactive TV content over any other pay-TV provider.”

Racing Interactive

Racing Interactive will showcase a state-of-the-art interactive racing experience, providing DISH Network subscribers with updates on their favorite drivers and the ability to compete against each other in the Fantasy Racing game. It also offers a wealth of information at the touch of a button, including the latest news, statistics, results, schedules and TV listings from the world of auto racing, as well as access to racing merchandise. Racing Interactive will be launched as a multi-media interactive program available on the set top box via satellite, hard drive or the broadband port as well as on the Internet and through mobile phones.

2007 ICC Cricket World Cup

This spring, DISH Network will offer one of the world’s largest and most prestigious sporting events, the 2007 ICC Cricket World Cup. Sixteen of the top cricket teams will compete in the West Indies for the most coveted prize in the sport.

DISH Network’s interactive cricket application will provide a 24/7 enhancement to the coverage of the 2007 Cricket World Cup. The application will consist of video switching between two match feeds, voting, background information on teams and players, live scores from STATS.com, as well as news and opinions. The application is being built by Emuse and will be developed with the flexibility to provide a 24/7, 365 day cricket iTV program.

DISH Network subscribers can launch any iTV application by going to DishHOME channel 100, choosing a category, and selecting any of the available iTV applications.

DISH Network offers the most robust iTV services in the U.S. with an interactive menu that includes more than 40 different virtual and enhanced channels. DISH Network has the most iTV enabled set top boxes with more than 12 million households.

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