What features can directv implement and increase revenue? DLB or VOD?
VOD won't make them a dime from me. I'm not interested in it and won't use it...especially on a pay per view type program...even if it is available. That's why I have a DVR. I record the stuff and watch the recordings. That's MY version of VOD.
DLB would probably convince me to get at least one more HR20 for the living room. As it is right now, we get by with one HD-DVR in the family room. It is an HR20 because that was our only option with D*. Given choices I would have opted for a box that had DLB because I have become very accustomed to using it. Instead since I literally "settled" for the HR20 the only room where we have HD is the Family Room and we have 7 rooms with active D* boxes on the account.
You're trying to reduce it to an easy, obvious answer when there are no easy, obvious answers to be had. Individual viewing habits, preferences and manners of equipment usage vary pretty dramatically.