‘AT&T is Getting Rid of the U-Verse Brand’

Discussion in 'DIRECTV General Discussion' started by APB101, Sep 19, 2016.

  1. techguy88

    techguy88 Well-Known Member

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    Well when they re-braded both DirecTV and U-Verse with the AT&T globe logo to make them look similar the leaked memo did state eventually all tv, internet and phone products would be branded under the AT&T Entertainment banner. This seems like phase one while they keep the DTV and U-Verse names to distinguish their TV products. Once they have their unified set top box architecture ready then they will probably re-brand the TV offerings as AT&T TV. I believe the plan is to migrate everyone over to DTV and keep people who can't get DTV due to technical reasons on the U-Verse platform. Having the majority of the subs on DTV's platform will give them more bandwidth for internet.
     
  2. Jasqid

    Jasqid Legend

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    LOL. Yeah... But its still AT&T.


    Sent from my iPhone using Tapatalk
     
  3. alnielsen

    alnielsen Godfather

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    Using this tech, they can get rid of their last mile cables.

    AT&T says AirGig overcomes earlier generation powerline technology issues
    "AT&T said its Project AirGig, an initiative to extend gigabit wireless internet speeds over existing power lines, will succeed because it is using a new approach that runs alongside, rather than within, the power line itself on medium voltage power lines.
    The telco plans to use the technology to potentially deliver multi-gigabit speeds in urban, rural and underserved markets."
    Continued (link): http://www.fiercetelecom.com/telecom/at-t-says-hybrid-powerline-wireless-technology-overcomes-issues-plagued-previous-bpl?mrkid=8254630&mkt_tok=eyJpIjoiTldFek5XUXhOekJsTkRNeiIsInQiOiJNQ2RUYzdrR0xaTzNZNW54dmJZc1YwcGZMQyt2QTI0WHc1MjhhMTNCT1hNamQ0R1RpTlRibVJmYmN3QjA4bDRzWXJsZUppN1V2UVRlbkN3RCtJbVc5RjRuUnlmXC92Z0Q4WnVqVUw5NitzclE9In0%3D
     
  4. slice1900

    slice1900 Well-Known Member

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    I think the article is wrong saying they will use the technology to deliver in urban markets. I think the intent of "AirGig" is to avoid the need to run fiber to rural towers, by running it along the power lines. Since the towers all have electric running to them, this avoids the need to run any wires, just put "cheap plastic antennas" on power poles to manage the AirGig. Once they get to the cell towers, they can use LTE (different frequencies than what you cell phone uses) to deliver to fixed antennas on people's houses.

    For rural towers that already have fiber (i.e. already have LTE) then this isn't needed, but there are still a lot of places in the middle of nowhere where AT&T has 2G on their towers - they never even upgraded to 3G because 3G has smaller cells. LTE has larger cells so it fixed that problem, but the other problem was those old 2G rural towers were connected via a pair of T1s (3 Mbps total) which is obviously not sufficient to provide wireless broadband to people. Running fiber to those towers would cost a huge sum of money, I guess this AirGig is cheaper since there's no digging, just climbing poles to place the little plastic antennas.
     
  5. keithl

    keithl New Member

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    SBC was just as bad, ATT old, new or in between customer service has and always will suck.
     
  6. keithl

    keithl New Member

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    I never had Uverse for TV, but their Internet has always been rock solid. In the years and years I have had ISDN, DSL and Uverse 24 then 45 and it was rock solid, less than a handful of interruptions or outages. Also the speed has always been as advertised. I went to Comcast and in 8 months I have had 42 days of interruptions (and that is according to Comcast's records) to the point I dropped TV for DTV and have Uverse 45 now as my backup to Comcast 150. After complaining to Comcast corporate they gave me close to $300 in credits. Say what you want about cable customer service, but Comcast customer service has been better than most I have dealt with.
     
  7. Drucifer

    Drucifer Well-Known Member

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    NY Hudson...
    AT&T’s Plan to Hack the Electrical Grid to Provide Cheap Wireless Broadband
    Shooting wireless signals along power lines could widen Internet access.

    by Tom Simonite
    September 20, 2016

    Getting electricity to every home and business was one of the last century’s great infrastructure challenges in many parts of the world. AT&T says that the electrical grid can help solve this century’s challenge of making high-speed Internet universally available.

    A new project unveiled today, called AirGig, . . . .

    READ MORE
     
  8. Rob1956

    Rob1956 Cool Member

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    Now AT&T is saying they'll be getting rid of satellite dishes (except for extreme rural areas) in the next 5-6 years. I guess DTV people will be moving to DTV Online. Won't be long before they reach their data caps! Unless you sub to AT&T internet, then it won't be counted against your data cap.
     
  9. Rob1956

    Rob1956 Cool Member

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    I've had U-Verse in 2010 and the tv had much to be desired. But, yes, the internet is rock solid. Stuck with Comcast in my apartment building, and it's constantly going out. Interesting, just a few miles out of Chicago, internet is bad, but at my lake house in south west MI, it's very solid and is pinning the Speedtest.net test.
     
  10. KyL416

    KyL416 Hall Of Fame

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    Yeah, don't believe those articles. Basically one writer read way too much into a very vague statement about their hopes for DirecTV Now a few days ago and a bunch of other sites copied and pasted the article.
     
  11. inkahauts

    inkahauts Well-Known Member

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    It was all about what brand they thought they'd be pushing the hardest. Nothing even remotely close to saying they where getting out of satellite business. Nothing...
     
  12. CraigerM

    CraigerM Well-Known Member

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    I actually think DTV Now isn't a great name. They could have just kept the DTV name for both SatelliteTV and their streaming service. I thought they want to avoid the confusion of the names when dropping UVerse from Internet and phone? Or just name both services AT&T TV. I think that flows well with AT&T Internet and Phone.
     
  13. slice1900

    slice1900 Well-Known Member

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    AT&T TV does not "flow" well at all. They've said they'd be using the name AT&T Entertainment, but whether that's going to be the name of the product meaning Directv goes away, or the name of the corporate division that encompasses Directv and other 'entertainment' related businesses AT&T is involved in, remains to be seen.
     
  14. inkahauts

    inkahauts Well-Known Member

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    I actually think DIRECTV now is a good name personally. It's pretty descriptive of what this new service will be it seems.
     
  15. CraigerM

    CraigerM Well-Known Member

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    I think DTV is better than AT&T Entertainment. If anything having AT&T keep the DTV name and fold it under AT&T Enterntainment. The only thing I don't like about it is aren't AT&T employees refering to it as DTV/AT&T? I don't like that way. That's why I thought AT&T wouldn't like that way either since the AT&T name is bigger than DTV's.
     
  16. James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    And there is the problem ... the brand isn't "DTV". The satellite service brand is DIRECTV (not Directtv or a derivative). In most places I have seen the proposed streaming service referred to as "DirecTV Now", although this image accompanied one article:
    [​IMG]

    People don't shorten AT&T to the point where it isn't recognizable. AT&T Entertainment gets shortened to AT&T ... and people forget the all important '&' and write ATT. But with that brand the company is still recognizable. What is DTV? It is as bad as D* which I still see used in posts to refer to DISH! (DTV is OTA ATSC digital TV ... a competitor to AT&T|DIRECTV.)

    DIRECTV NOW is a good brand name as it is TV delivered direct to the consumer. And it isn't confused with other AT&T products such as internet or phone service. But it needs to be protected by AT&T so the brand isn't lost by misuse or abbreviation.
     
  17. CraigerM

    CraigerM Well-Known Member

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    I guess the UVerseTV name will go away and get replaced by DTV Now and then both DTV and DTV Now will be folded under AT&T Entertainment but those names will still be used? Do you think the free version of DTV Now will then be used for rain/snow fade backup? If so, I wonder how many channels the free version will have?
     
  18. Drucifer

    Drucifer Well-Known Member

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    NY Hudson...
    Well, they got one hell of a surprise coming. Most of suburbia has poor broadband access. Nevermind extreme rural.
     
  19. James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    The trouble is that AT&T isn't saying that they are getting rid of satellite dishes. Someone misheard something and the human centipede of news sites has kept the false story alive. :(
     
  20. west99999

    west99999 Icon

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    Actually they are saying that. Well at least thinking its possible.
     

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