Well when they re-braded both DirecTV and U-Verse with the AT&T globe logo to make them look similar the leaked memo did state eventually all tv, internet and phone products would be branded under the AT&T Entertainment banner. This seems like phase one while they keep the DTV and U-Verse names to distinguish their TV products. Once they have their unified set top box architecture ready then they will probably re-brand the TV offerings as AT&T TV. I believe the plan is to migrate everyone over to DTV and keep people who can't get DTV due to technical reasons on the U-Verse platform. Having the majority of the subs on DTV's platform will give them more bandwidth for internet.