“HBO Now” coming this spring for $15 per month, with Apple as launch partner

Discussion in 'Internet Streaming Services' started by peds48, Mar 5, 2015.

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  1. Mar 5, 2015 #1 of 81
    peds48

    peds48 Genius.

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    So it looks like the deal is done.


    Full Story here

    http://arstechnica.com/business/2015/03/hbo-now-coming-this-spring-for-15-per-month-with-apple-as-launch-partner/
     
  2. Mar 5, 2015 #2 of 81
    damondlt

    damondlt New Member

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    Hopefully it's more than just the Apple crap.
    Roku and Chromecast would be nice too.
    That's would save me $2 a month.
     
  3. Mar 5, 2015 #3 of 81
    peds48

    peds48 Genius.

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    Pretty sure more stremaing boxes would be added later, otherwise the service would not survive. AppleTV is not the most popular straming box outhere anyway, although having this exclusivitiy may help them.


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  4. Mar 5, 2015 #4 of 81
    damondlt

    damondlt New Member

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    It's so close to the same price as having it with a provider, it's not worth IMO to run out and Buy Apple TV, or even drop your cable/satellite services .
    It needs to be $8-10 a month.
    I think it's way too high priced to catch on big, But again only my opinion .
     
  5. Mar 5, 2015 #5 of 81
    peds48

    peds48 Genius.

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    I don't think this is aimed at those that already have a cable subscription. This is aimed at the so called "cable cutters" but if HBO wants to win big on this, they better start making more series, as their movie catalog is pretty much sucks.
     
  6. Mar 5, 2015 #6 of 81
    inkahauts

    inkahauts Well-Known Member

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    We don't even know what it will contain. It isn't called go after all. I wonder if it will have every series all the time.
    Mans there's no way they price it less as it would hurt their cable subscriptions and that would cause then to lose carriage. DIRECTV and everyone would drop them next contract if this eats into their HBO sales to much.
     
  7. Mar 5, 2015 #7 of 81
    damondlt

    damondlt New Member

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    Agree, I dropped my HBO last month.
     
  8. Mar 5, 2015 #8 of 81
    damondlt

    damondlt New Member

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    Maybe we will be offered a free month to test it out, like Epix ,Hulu,and Netflix usually offer new subscribers.
     
  9. Mar 5, 2015 #9 of 81
    peds48

    peds48 Genius.

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    the reason it wasn't have the "go" name is because they already have a service with that name that requires cable subscription. There has to be a way to differentiate both services.


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  10. inkahauts

    inkahauts Well-Known Member

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    Yes but what are the other differences.
     
  11. peds48

    peds48 Genius.

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    Not sure I get your point. The service can be the same, but if you go to the app store, there has to be a way to tell them apart. One is HBO Now, the other one with cable subscription required is HBO Go


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  12. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Gold Club DBSTalk Club

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    Why does it have to be different? Why not authenticate to HBO Go using an individual subscription instead of choosing a carrier and entering their authentication info? If the content and streaming is identical it would save having two apps. If the content is different then a different brand makes more sense as people who have cut the cord would expect "HBO Go" to be the same whether they subscribed via cable/satellite or direct from HBO.
     
  13. Rich

    Rich DBSTalk Club DBSTalk Club

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    The article I read stated that many streaming devices would get it. The Fire TV and Fire Stick were mentioned as well as the usual streamers.

    Rich
     
  14. Rich

    Rich DBSTalk Club DBSTalk Club

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    I've been waiting for this. Now if Showtime would do the same thing, I could drop the Premium package that I only use for series. I'd think we'd get HBO in 1080p on the stream.

    Rich
     
  15. Rich

    Rich DBSTalk Club DBSTalk Club

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    Article I read said there wouldn't be any differences.

    Rich
     
  16. Steve

    Steve Well-Known Member

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    Wouldn't surprise me if they're different so HBO can release new content to MSOs earlier than NOW customers.

    I think $15 is high. It also wouldn't surprise me if that price was leaked simply to gauge what consumer tolerance might be for that price point.
     
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  17. billsharpe

    billsharpe Hall Of Fame

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    $15 per month isn't out of line for a service not tied to a cable/satellite subscription. Verizon currently is offering HBO for $10 per month with HBO Go included, so there's not much incentive for me to use this service unless or until I cut the TV cord completely.
     
  18. Rich

    Rich DBSTalk Club DBSTalk Club

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    Yup, thinking about it and comparing it to NF and what they offer, NF comes out way ahead. But this might give me the bridge I've been looking for to let me dump that Premium package. That's my main reason for wanting this. I can get all the movies I can watch from NF. The series that HBO and Showtime put on are the main roadblocks to me at the moment. I can live without Showtime's series, I think. The chance that they'll ever come up with anything like Dexter seems remote to me.

    Rich
     
  19. inkahauts

    inkahauts Well-Known Member

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    And that is exactly how they have to price it. I don't know why anyone would expect it to be cheaper than with a cable subscription.
     
  20. Steve

    Steve Well-Known Member

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    What if, e.g., MSOs got an exclusive window before new content appeared on HBO Now?

    Also, just from a convenience standpoint, I honestly don't see a large % of folks dropping set top box HBO in favor of an HBO app, especially since STB HBO comes with a free mobile app for those that want it in addition to the STB. For that reason, I think they could price Now at $10 and not tick-off their MSOs. Just my .02.
     

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