Yeah, but wouldn't 1080p/60 be SWEET!?! Honestly, while I knew that even 1080p/30 was defined as part of the standard, I didn't realize it was being implemented already. At the beginning because of bandwidth limitations there was no channel allocation for it, and nothing that could display it even if there was. Before I'm ready to buy my first HDTV, I'd love to see a head-to-head comparison of 720p/60 and 1080p/30. Higher temporal resolution is supposed to be more immersive.