PPV for me is the ultimate in convenience. Order an HD movie from home. Watch it. If it is really good, wait for the BD and buy it. Cheaper than driving to the local cineplex and putting up with less than ideal PQ and AQ compared to what I have at home. No big deal about the viewing window. I only order when I'm ready to watch it (always DVR it first of course). Since I do have a DVR, it seems silly to be showing the same movie on so many channels at once, but I suppose I"d feel differently if my only choice was to watch it "live". What I would like, especially given all the channels, are more title choices.