Here's Sunday #5. Like all Fall Sundays what everyone, including me, shows in their tables has no bearing on what really happened. Here's what the prime time schedule looked like in my DMA, the San Francisco Bay Area. In all of the Pacific Coast DMA's the schedules were similar - essentially no World Series or football in prime time. What I can tell from the ratings reports is that from 8:00 to 11:00 across the nation, CBS had about the same number of viewers it had in previous weeks. The same is true for ABC from 9:00 to 11:00. Also across the nation, the World Series on Fox stole viewers from Sunday Night Football. That leaves us with the premier of "Once Upon a Time" on ABC at 8:00 which we haven't watched yet. On the surface, the numbers look promising until you realize that on March 6 at 8:00 ABC premiered "Secret Millionaire" which pulled 3.3/9 -12.61 million but only pulled 2.1/6 - 8.52 in its April 10 finale. I've included the lower table to get some clarity. Compared to prior weeks, the total number of viewers watching ABC and CBS at 8:00 increased by 5.5± million. It appears that next week to retain the kind of ratings "Once Upon a Time" received, it would have to pull viewers from Fox's "The Simpsons" and a series premier of "Allen Gregory" and from the Dallas Cowboys at Philadelphia Eagles on NBC; or draw 5+ million folks who so far this fall don't normally watch broadcast network TV on Sunday at 8:00. IMHO by December "Once Upon a Time" will be drawing an increase in total viewers to the time slot, but only enough to just be competitive with "Amazing Race." It will not continue to give "Desperate Housewives" the boost seen last night. And, of course, it didn't help "Pan Am" at all. Given the likely high cost of "Once Upon a Time", whether the ABC and Disney suits will consider that a win I don't know. Projecting out to the Winter schedule, right now NBC plans to offer "The Apprentice" at that time slot. No threat there to the established CBS and Fox audience nor to "Once Upon a Time". On the other hand, maybe "Once Upon a Time" will be so good it will continue to draw a demo in excess of 3.5.