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2013 DIRECTV Price Increases

Discussion in 'DIRECTV Programming' started by FrozenAsset, Dec 27, 2012.

  1. HarleyD

    HarleyD Hall Of Fame

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    Since you would pay extra lay out a one time $50 expense and get an AM21 and you can select a secondary Zip code. Just punch in 44110, or any other zip in the Cleveland metro area and those will show up in your guide as well.

    Now those are just the OTA channels (ergo an antenna will be required) but if you are already getting STO and Fox Sports Ohio those are the Cleveland RSNs. OTA is all you are missing.

    This will let you get all of the sub channels as well.

    I grew up in Youngstown and Boardman so I feel your pain. It's Youngstown, no it's Pittsburgh, no it's Cleveland.

    The Pittsburgh and Cleveland Mob families had some especially "spirited" debates on that topic.
     
  2. joed32

    joed32 Hall Of Fame

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    This is a family forum.
     
  3. lparsons21

    lparsons21 Hall Of Fame

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    Like others, I'm not enamored of rate increases either, but as rate increases go, this is smaller than I had actually expected.

    I have been a switcher in the past, but looking at D* and E*'s new rates, I can stay with D* cheaper than I can switch. And now that I've got a 3D TV coming, I have an even better reason for staying with D* and keeping Premier! :)
     
  4. damondlt

    damondlt New Member

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    Up $10 for me is $5 more then I expected. :(
    I'm one of those that took a 7.5% increase. Thats much higher then I expected.

    That puts me at $175 per month, and I don't have Starz,Sports pack ,or Showtime.
     
  5. lparsons21

    lparsons21 Hall Of Fame

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    I'll end up at $150 with Premier, 3 HDDVRs, HD and MRV before discounts. But I always get discounts when I call to downgrade from Premier. Anywhere from $20-$40 per month depending on what the Magic 8 ball tells the CSR to do! :)
     
  6. HinterXGames

    HinterXGames Godfather

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    :lol::lol::lol::sure:
     
  7. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    In all honesty...I struggle with a value-based return on investment for the convenience, freedom of choice, and access to stored viewing content when it exceeds about $100/month. That's a common threshold for pain.

    I could justify in my own mind that we don't need more than 2 local TV stations and perhaps 2 national networks...as well as maybe 2 dozen specialty network groups....but I'm probably not going to live long enough to see that day.

    The ultimate result of annual increases is that more and more customers begin to figure out ways to cut back. As that demand lowers...likely so will the number of channels in the future. It seems like pretty clear writing on the wall.
     
  8. joshjr

    joshjr Hall Of Fame

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    Sounds like Premier could be a cheaper better way to go for you.
     
  9. Billzebub

    Billzebub Godfather

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    I'm confused. With 4 DVR's, the protection plan, whole home, HD and Premier I'm at $170.98 before discounts. I guess this will go to about $175 with the increase. What could you have that takes your package to $175 without Starz, Showtime and the sportspack?
     
  10. Mariah2014

    Mariah2014 Breaking the mold

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    Somewhere...
    out of market sports packages can be one thing that can do that.
     
  11. damondlt

    damondlt New Member

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    Newfoundland...
    • Choice Ultimate $78
    • HBO/Cinemax $28
    • Protection Plan $6
    • HD/DVR/ Whole Home. $23
    • 3 addtional Receivers $18
    • HD Extra $5
    • RSN Fee $2
    Sub Total.$160
    • PA Sales 6% ($9.60)
    Total $ $169.60

    Sorry $170 per month.

    Premier Would cost me $190
     
  12. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    "New" subscriber numbers includes the flippers ... looking at 2011 for DirecTV it was a good year for Gross Added Subscribers (the best on record with 4.3 million "adds"). But although it was the best of times in the add column it was the worst of times in the loss column. More people left DirecTV in 2011 than any previous year ... and it was the lowest year in net additions in the past few years.

    So how is 2012 shaping up? DirecTV will have to add over 1.3 million customers in 4Q to beat the gross add record set last year. They will only have to lose 776k customers in 4Q to beat the gross loss record set last year. DirecTV has not had a gross loss under 776k since 1Q 2009 so I expect that record to be beat in 2012. The net adds for 2012 will be a new low (for recent years).

    That is the subscriber numbers for 2012 ... DirecTV revenue was the highest ever for 2011 and will likely break that record in 2012.

    So, set against this background, what will show the impact of customer switching? We are already seeing record numbers of customers leaving and customers signing up ... more of the same would not be surprising. When money is tight switchers will look for the best deal.
     
  13. Tubaman-Z

    Tubaman-Z Godfather

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    As more customers figure out ways to cut back, that should equate to lower demand which should drive lower prices in order to increase demand in order to maximize returns. However I don't think that that economic model will be applied here. I think it will instead drive higher prices for those remaining and as you stated, lesser choice.

    I don't in any way begrudge D* the need to increase prices to cover increased fixed costs. And I do find increased value in the service now compared to a year ago due to the added HD channels, including my locals. That said, each of the last couple of years I have dropped a receiver/DVR each year with the price increase. I'm now down to 3 DVRs and would likely have a revolt in my household if I drop one more. As our household income has not increased I need to determine how best to cover any increase (D*, auto insurance, gasoline, taxes, whatever) - in your words, "cut back". I'd drop Starbucks, but since I already brew my own coffee at home and take it in a thermos to work, that's not an option. :) I'll be looking at a lower package (currently on grandfathered Choice Extra Classic) and trying to sell that to the rest of my household.
     
  14. dpeters11

    dpeters11 Hall Of Fame

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    Just keep in mind that you can't go back to your current package, so make sure it's the right move or that you're fine with the current equivalent.
     
  15. Billzebub

    Billzebub Godfather

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    I see what you mean/ but why are you paying for the HD Extra Pack? It's easy enough to get for free.
     
  16. bixler

    bixler Hall Of Fame

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    Dude....it's $2.....you are classifying that as steep? The percentage means NOTHING because if you don't state your basis. If you can't afford the $2 a month then it's time to live within in your means and drop Directv.
     
  17. RACJ2

    RACJ2 Hall Of Fame

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    If you can get an OTA signal of your locals, make a new years resolution to watch free TV for a period of time. If you suspend your account for a month or so, it should more than offset your increased annual cost.
     
  18. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    My point exactly...a model that isn't sustainable - not for DirecTV, Dish, or anyone else.
     
  19. chick3112215

    chick3112215 AllStar

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    Yeah actually live in Niles, This is a Bengals/Wolverines house so our need for NFLST, we have an AM21, it resides in the attic, when the roof was redone the antennat one the roof with the rotar came down. We loved TH!S TV and some other sub channels from Cleveland, TW Cable gets those channels (Fox 8 CBS 19) The AM21 got those Dish should provide them but alas they never did anything with the neighboring locals, why IDK but it is what it is. Nice to see a NE Ohioan here!
     
  20. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    It is perfectly sustainable ... more adds than losses, even at a record breaking pace, means the number of customers are increasing. Revenues will easily break last year's (2011) best ever year in 2012. Even if they were posting an overall loss in customers the system is sustainable.

    The only downside is the "churn" number that appears in reports. Somehow it looks bad to lose 19% of your customers in a year ... even if you end the year with 3% more customers you started with. But the bottom line is profit. Make a few billion dollars every year in profit and the people who matter ... the stockholders ... will overlook a bad number like churn or even net subscriber loss. Informing said stockholders that the bad numbers are "normal for the industry" while showing them record profits makes the bad numbers practically moot.

    DirecTV's price increases are not out of line for the industry ... and while some may scale back their subscriptions and others may leave I do not expect the effects of this particular change to be any worse than price increases in previous years. It is just part of the industry.
     

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