My billing period typically runs from the 31st or 1st of the month, so price increases usually take effect on February 28 or March 1. Consequently, my last bill, covering January 31 thru February 28 charged the 2012 rates. Today I happened to be on the DirecTV website and noticed a retroactive charge of $1.33. Much to my surprise, DirecTV applied the regional sports fee to my account effective February 9. Now I know under the new price structure I have to pay the fee, but I can't figure out why I have to start paying it 3 weeks earlier than the other 2013 pricing changes. Before I get bombarded with don't complain, it's only $1.33 etc., I know that. I'd just like to understand the reasoning used to apply this charge before the other new prices are effective on my account.