Nope not a scam got it also here. I originally posted I got a major credit for signing on for one more year (21 year DTV customer) $50 for 12 months plus some misc credits and a genie mini upgrade. For doing all that I purchased regular Sunday Ticket a week ago for the regular price, but with the above credits to help offset. Called DTV about the letter an hour ago, they said call they'd switch me to AT&T. Was on hold with them for 20+ minutes hung up and called DTV back and asked for retention. Nice woman there "hadn't even seen that promotion yet", put me on hold for 5 minutes came back and bumped me up to ST MAX for the $99.96 and wiped off the original ST charge. I just checked my recent activity and it appears that way. (Should edit and add I got the letter as a long time AT&T wireless customer and it's part of their AT&T Thanks program).