Are you guys sure you're not just paying for the "max" portion of the Sunday ticket for the $99? The reason I ask is I started this discount process 2.5 months ago and between going back and forth between AT&T and DirecTV it was nothing short of a mess. Back in late May, I was originally quoted $24.99 in 8 payments for the ST and $16.00 in 6 payments for the MAX ($295.92). In exchange for that I was supposed to get $50 a month for 12 months. Heck of a deal for being a longtime customer. I wanted to receive confirmation of these numbers with DirecTV and AT&T because the $50 credit wasn't immediately showing up on my account after the conversations. I was told that the credit wouldn't show up until my bill posted which was about 3 weeks away. I thought this was crazy. Surely someone could at least confirm the discount I was quoted? Needless to say, after going back back and forth between the two companies, several denials of the deal I was quoted (even though I took down names), several calls, and at least 3 hours of talk time, nobody at either company knew what the other was doing. When my first bill did arrive, it read: NFL Sunday Ticket Max 2017 $62.99; NFL Sunday Ticket 2017 Special Renewal Discount 8-Pay $24.99; and NFL Sunday Ticket Max Upgrade Regular Season 6-Pay $16.00. It was obvious to me that I was being charged twice for the NFLST. Plus, as you can see, there's the reference to the $16 mentioned in this forum. After again several calls to both AT&T and DirecTV (you never know who you're going to get when you ask for Customer Retention or Customer Loyalty), I finally got them to give me a credit for the $62.99 incorrect charge and $40 off for the next 12 mos. (the $50 off was apparently off the table). When my next bill arrived it read as follows: NFL Sunday Ticket 2017 Special Renewal Discount 8-Pay $24.99; and NFL Sunday Ticket Max Upgrade Regular Season 6-Pay $16.00. I also had a credit for $62.99 and one for $40. I'll see this next month whether that $40 credit continues. I was assured it would. The lesson of this story is that I'm not sure it's worth it anymore to play the Customer Retention roulette game. I spent way too much time on the phone talking with various people who just didn't know what they were talking about (and I'm not referring to discounts, but more to mere operations of the companies). At one point they were supposed to conduct an investigation into my account (i.e., listening to the taped conversations) to verify the $50 off for 12 month discount. I'm not sure what transpired from that "investigation" as I never heard back from anyone. At that point after all of the time I was on the phone I was happy with the $40 for 12 months credit anyway. Like a lot of you, I've called them around this time every year for the past 17+ years and this is the first year that it has been this frustrating. It used to be a question of whether we could get the best deal. Now it becomes a question of whether the deal we get will be materialized on our bill. Good luck to you guys. Perhaps you'll have better luck on your first time than I did.