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35 million happy Dish customers?

Discussion in 'General DISH™ Discussion' started by Stewart Vernon, Oct 5, 2010.

  1. Oct 5, 2010 #1 of 33
    Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    Maybe I'm missing something... but a couple of times I've seen a Dish inserted commercial where they are thanking their "35 million happy customers."

    Anyone seen this and know where that 35 million number is coming from?
     
  2. Oct 5, 2010 #2 of 33
    fatpug

    fatpug AllStar

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    Where does "happy" come from? It is not from the Fox sports viewers...
     
  3. Oct 5, 2010 #3 of 33
    scooper

    scooper Hall Of Fame

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    Maybe 2.5 persons per average home where Dish is subscribed at ?
     
  4. Oct 5, 2010 #4 of 33
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    [YOUTUBE]_PxJtkdMLkk[/YOUTUBE]
    14 million subscribers ... more than one person in most subscriber's homes. DirecTV claims "Over 50 million Americans strong!" on their considerably less than 50 million subscriber count.

    BTW: I like the commercial.
     
  5. Oct 5, 2010 #5 of 33
    matt

    matt New Member

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    Eww, you dish guys let dogs lick your feet?!
     
  6. Oct 5, 2010 #6 of 33
    Nick

    Nick Retired, part-time PITA DBSTalk Club

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    The...
    Viewers, or if you count the average family of 2.5 humans as "subscribers", or if you count eyeballs... :rolleyes:
     
  7. Oct 6, 2010 #7 of 33
    Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    I hadn't thought about it that way... but it has to be a guess or using an average metric (like 2.5 per household)... I'm pretty sure Dish doesn't really know exactly how many people live in every subscriber's house.

    It just strikes me as an essentially meaningless thing... and if DirecTV does it too, then I guess it is something else they have in common.

    But it's another example of creative counting... rather than saying "14 million happy subscribers" they are extrapolating to a larger number of implied viewers.

    FYI, this isn't the Dish vs anybody thread... I don't want to kick-off another thread to discuss whether or not Dish customers should or should not be happy. I merely wondered where the figure of 35 million came from AND now by extension, whether or not that is a valid thing to frame a commercial/marketing effort around.
     
  8. Oct 6, 2010 #8 of 33
    phrelin

    phrelin Hall Of Fame DBSTalk Club

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    What's "happy?"
     
  9. Oct 6, 2010 #9 of 33
    FarmerBob

    FarmerBob Godfather

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    Happy no. Content . . . sliding to praying for another choice.
     
  10. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    Well then, since now you know 35 million is an extrapolation of 14 million (similar to DirecTV's 50 million "strong" viewers being an extrapolation of 18 million subscriptions) perhaps this thread is "asked and answered"?
     
  11. phrelin

    phrelin Hall Of Fame DBSTalk Club

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    Dish households have 2.5 folks. Apparently DirecTV customers don't watch enough TV as their households have 2.78 folks - more kids?:D
     
  12. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The US Census Bureau says: (2008)
    Average household size: 2.61

    DISH 2Q 2010 sub count: 14.318 million -> 37,369,980 people
    DirecTV 2Q 2010 sub count: 18.760 million -> 48,963,600 people

    DISH probably should have rounded up to 40 million (2.79 household size), DirecTV is close at 50 million (2.66 household size).

    DISH's number is 2 million low (I suppose that accounts for the unhappy people :) ).
    DirecTV's number claims their subscribers are Americans. I expect that there an non citizen households in their subscriber count. :rolleyes:

    Fun with numbers ...
     
  13. 47HO

    47HO Mentor

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    Could they be counting the number of tuners?
     
  14. Steve

    Steve Well-Known Member

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    Lower...
    To an E*/D* marketeer, that's not a dog... it's a subscriber. :rolleyes:
     
  15. Paul Secic

    Paul Secic Hall Of Fame

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    I saw that insert Monday night. How could that be? Fuzzy math I guess.
     
  16. MysteryMan

    MysteryMan Well-Known Member DBSTalk Club

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    Happy DISH customers. Now there's a contradiction of terms!
     
  17. joshjr

    joshjr Hall Of Fame

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    Guess they could be basing that off of how many receivers they have in the field.
     
  18. Eksynyt

    Eksynyt Icon

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    Certainly not based on how many subscribers they're going to lose over the next several weeks.
     
  19. Ivtec

    Ivtec AllStar

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    I'd bet you Dn would loose alot more customers if Dtv gets the Portuguese Sportstv Americas,i know if Dt gets the portuguese soccer league Chan i would go Dtv
     
  20. harsh

    harsh Beware the Attack Basset

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    DIRECTV has been showing some love to Spanish speakers lately, but they don't offer much European programming at all.

    I can't imagine a league where only two teams (Porto and Benfica) have won more than half of their games. I guess I just don't understand soccer.
     

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