Ok, you were right about the 35 million part. I missed where he said it would increase tenfold in 2011. I think that number is most likely highly exaggerated though. As far as getting theaters to switch over I really don't see that happening. They have already invested large sums of money into getting their screens and projectors set up to work with their current polarized setup. They won't want to have to scrap all of that and switch over to using shutter glasses. Not to mention it would kill their ticket sales because not very many people would be able to bring in their own shutter glasses to see the movie, and their is no way the theater companies are going to loan people glasses that cost them $150 (sure they might get a bulk discount, but they will still be very expensive). They will stick to the current polarized process with very cheap glasses. Especially since most of those glasses get turned back in and they can send them off to be cleaned and re-used. I would be interested in them offering a discount to people bringing in their own glasses though. You can buy polarized glasses online for under $5, so if you bought a pair for yourself and got a $2 or $3 discount on your movie tickets for bringing your own they would pay for themselves in a couple of trips.