I think that is part of the problem with this discussion. Too many people see pay tv as a right. Since the cost is going up and up they are looking to the government for relief. I think you are partially right, we have been a captive audience. Most people wouldn't even think about eliminating pay tv. The industry knows this and has been quietly raising rates a buck or two each year. No big deal, right? Well over 10 years that brings the entry level package to $35/year - before fees. Now people are starting to complain about it. But, if bear is right, that is changing. His comments make a lot of sense: Pardon me bear if I misrepresent you here, but I believe the gist of what you are saying is that new technologies are altering the way we watch TV and are fostering the competition that we all crave. With any luck it will keep the price increases down (I don't hold out much hope for price decreases). Agreed. The family packs are just a way of meeting the minimum requirements to satisfy the government regulators and keep them off their backs. They are not about offering more choice. Probably not without a fight. Actually, most people seem to want ESPN. The fact that it is not included in family packs may be the undoing of them. Now the family pack people (and I'm not one of them - I'd rather see true a la carte) are complaining that there is not enough content in those packs. Lack of sports programming seems to be drawing the most complaints. Without a true a la carte option there will always be complaints about the way packages are laid out. Witness Fifty Caliber's thread attempting to rearrange the packages.