As some may recall I used to do threads on "live+same day" ratings, but when the networks indicated that time frame wasn't going to be their focus for decision-making, I stopped. Historically, the age 18-49 ratings on average were significantly dropping overall every year for a decade if you ignore the NFL games. Streaming is becoming the delivery method of choice for the age 18-49 folks but we get no reliable data on streaming, so we really don't know what people under the age of 50 are watching. (Us old folks still watch TV, by the way.) This week the Vulture website ran this The 2015–16 TV Season in One Really Depressing Chart stating "Overall, the so-called Big Four are collectively drawing about 7 percent fewer viewers for their first-run programming than they were a year ago at this time, continuing a pattern of substantial decline that’s been in place for several years now." They are referring to this age 18-49 ratings chart: This has not been reflected in the big media conglomerates advertising revenue which seems to be growing. As indicated in the chart, "The 100" on The CW broadcast network (which is not a member of The Big Four) which is not a surprise. As a scifi fantasy it is becoming more interesting over time IMHO. And even though its ratings increased, The CW for years has relied on streaming from its website because its target audience is age under-30.