Yeah, what a rip off, huh? $50 lol... by the way, just a heads up, you might want to call Cox loyalty. I complained to them that I'm paying a ton more on my "promo" rate then what the current "promo" rate is AND on top of that, the current promo rate includes unlimited data. They wouldn't bring my monthly down any, but they at least comp'ed me the unlimited data. You might want to try that and save the $50.